"Three Wants, Three Not" For Home Textile Design In China

"On the whole, the 2011 Home Textiles Creative Design Competition entries are rich in style and many different designs. From the creative level, artistic effect and life application of the works, the performance of the entries is excellent, which achieves the purpose of the creative contest, and also cater for the theme of the competition - "deductive popularity". The works deduce the popular elements of Chinese style home textiles in different degrees and creatively. This is in the 2011 China creative home textile design competition Haining competition area selection site, contest judge, Tsinghua University Academy of Fine Arts professor Jia Jingsheng's evaluation of the entries.

　　 China's role should be deductive.

In the selection of the scene, many excellent entries were very bright. Jia Jingsheng also gave high praise to these works. He said: "in the past, following the fashion and fashion, we always used to follow the West. What is popular in the west, we follow what we have, almost without our own fashion ideas and popular creation. The theme of this family textile design competition is to enhance the ability of Chinese designers to create fashion and fashion through the interpretation of fashion. Because China is not only a big country in the world, a large market country, but also the second largest economy in the world, and a big country that consumes and enjoys home textile fashion. Therefore, the creative and fashionable interpretation of Chinese style home textiles is actually part of the fashion and popularity of the world's home textiles, and it is also an indispensable and important part of the world's home textile fashion and popularity. "

Jia Jingsheng introduced the evaluation process and results of the contest, and stressed that "deductive popularity" is not a narrow concept. It gives a wide and divergent thinking space and imagination to all participants. At present, from the perspective of the whole society, the trend of popularity includes low carbon life, green design, sustainable development concept and the promotion of traditional national culture. These are the themes of fashion and fashion. Emphasizing the modern application of national culture, emphasizing the green, low-carbon lifestyle and emphasizing the Chinese concept of sustainable development, these connotations and themes are more or less reflected and interpreted in the works of the contest, which fully shows that the participants have made great efforts in understanding, grasping and expressing the theme of the competition. Especially in the award-winning works, it highlights the creativity of designers in using the Chinese style to "deduce popularity" and expresses the idea of "deductive popularity", the design idea, the visual arts effect and the applicability of life.

　　 To create a tidal wave, not to be trapped.

"In the home textile design competition with a large number of participants and various entries, it is also very normal for some works to have shortcomings." Jia Jingsheng said.

In the current home textiles creative design competition, some contestants have a superficial understanding of "deductive popularity". They believe that "deductive popularity" is to show the prevailing trend of the market, and its entries are too close to the market or keep up with the market without reflecting creativity.

Jia Jingsheng believes that to keep pace with market popularity without distance is a genuine imitation of fashion, which is both a blind pursuit and a loss of self creativity. "What we call" deductive pop "is to create a tidal wave, that is, the embodiment of popular creativity. The purpose is to let designers predict what will be popular before the new trend has not appeared, or to express the main direction and trend of human social development through design creation. From this point of view, "deducing popularity" is both the purpose of this contest and the key to check the designer's design level. Some entries are more or less similar to those in the market, or because they are similar to the market products because they are influenced by the design of the practical application of the enterprise. There are too many factors in their works. The so-called "Bei" design, which is led by the market, is restricted by the development of the enterprise, and is influenced by its own life, but it does not really reflect on the behavior and aesthetic needs of the society, human existence. This is one of the reasons for the deficiencies of some entries in this competition.

　 Be careful not to be coarse.

In addition to the design of "Bei", Jia Jing believes that the lack of expression of competitors is also an important factor affecting their design level.

"Some of the works are rough, neither sophisticated nor classical enough. The so-called "refined" refers to whether the pattern, color, composition of the home textile design, the stereoscopic display effect, the supporting measures, and the style, technology and materials of the home textiles need careful deliberation and repeated emphasis. This problem exists not only in the entries of the home textile design competition, but also in the home textile design industry. Taking a look at the world's home textiles brand with a certain influence and popularity, it is easy to see that its products are well done in the refinement of elements, the use of colors, the persistence of style and the study of consumer demand, and almost all of them are pursuing the acme of "deliberation". By contrast, some of our works in the creative design competition of home textiles are obviously quick and quick. Jia Jingsheng said.

　　 We must "transform" tradition into ourselves and not only see tradition.

The sustainable development of Chinese textile industry is inseparable from the excavation, inheritance and promotion of national culture. Because culture is the soul of home textile product design.

"Some entries do not dig deep into Chinese traditional culture, but they do not show much in depth. More works can only be seen in traditional elements rather than designers themselves. That is to say, few competitors can transform traditional culture into their own. In fact, many designers have the desire and enthusiasm to absorb and learn from traditional culture and elements. However, the lack of creativity in traditional culture and elements and the ability to turn them into modern products and modern fashion still need to be improved and cultivated in the future design. In evaluating the shortcomings of the competition, Jia Jingsheng said.

Through interviews with Jia Jingsheng, the reporter has a deeper understanding of the Chinese textile creative design competition. This event shows the proper appearance of an international competition and plays an important role in international competitions. It provides a platform for home textile enterprises and designers, and also plays a guiding role in the Chinese home textile design going to the world stage.

Because the purpose of the competition is to strive for the improvement of the Chinese original home textile design, so that China's home textile production and home textile design major go to the world and let the whole world know that China, in the east of the world, is not only a populous country, an economic power, a cultural power, a market power, but also a home textile design country and a home textile fashion power.