Is "Foreign" Brand More Popular? &Nbsp; Da Vinci Detonated The Hidden Rules Of "Ocean" Brand.

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Shopping guide declared "ocean" brand.

Recently, the Morning Post reporter visited Beijing shopping mall and noticed a rather strange phenomenon, whether it was men's wear, women's wear, shoes or brand bags.

Looking at it, almost all the letters in the English alphabet were carefully observed, and some Chinese signs were underneath the logo, and some Chinese simply could not be found.

"What brand is it?" every reporter asked the same topic to the shopping guide. The answers were "foreign brands", "this is the French brand" and "this is the Italy brand".

None of the more than 20 brands questioned randomly said they were domestic brands.

The guide explains that the brand is foreign and produced in China.

Further explanation is slightly different. Some say that a famous foreign brand is merged with a domestic company in China, while others say that the brand is foreign, domestic companies are agents, and others claim that domestic companies are produced and foreign companies are supervised.

The reporter took out the label of the brand clothing, which showed that the origin was mostly from the mainland, mainly in Guangzhou, Zhuhai, Shenzhen and Dongguan, and some brands came from Tianjin, Beijing and other places.

"How do you sell labels in China, instead of marking the English logo?" asked the question, the guide shopper laughed and refused to answer.

There are also some shopping guide members who are not obscurity. "Marking the English looks like" foreign flavor ", and it looks more upscale. Most Chinese people have the mentality of worshipping foreigners and foreigners, so that they can attract consumers and sell high prices.

A shopping mall of a Italy brand name shopping guide and reporters talked about the truth.

The guide has been certified by many consumers.

Reporters in the mall and many consumers talk, they all said, favored foreign brands mainly feel that it "grade", "foreign brands, the price is high, but always feel that people are prominent is the design, buy the grade, not let people laugh."

A fashionable young lady told reporters.

Fake "ocean" brand has been exposed.

A "coat" can arbitrarily set a high price. Anyway, if you don't buy it, there will always be someone who can afford it.

With the "Da Vinci" secret being exposed, many famous brands have been exposed by the media and informed netizens.

Some netizens even listed the "top 20 list of fake foreign brands" on the Internet, attracting many netizens to keep up with them.

American Camel shoes are seen as Fujian goods.

The American Camel shoes store is visible along the street, despite the "us" brand.

The brand of "Italy", which is widely seen in large shopping malls, is not available in the Italy chamber of Commerce of the official business and taxation authorities of Italy, and the industry of Italy's apparel industry has not heard of these brands.

The reporter understands that "the brand of the brand" is currently owned by Shenzhen City, and the registered enterprise is "Beijing".

For exposure, yesterday, the reporter called the above enterprises respectively.

Asked about the origin of camel production in the United States, Mr. Lin, a staff member of Shishi Hao Mei Shoes Co., Ltd., said in Fujian, why he was called "American Camel", he said that the company was the agent of the American Camel.

He endorsed the statement that the 10000 Chinese surnamed on the Internet permitted us companies, and the US companies permitted Chinese companies.

After hearing the reporter's identity, the staff of Shenzhen city's "golden Dun ton Clothing Co., Ltd." repeatedly asked what they wanted to know. When the reporter said that he wanted to verify the "foreign brand" problem, the staff member said, "the person in charge is not in the company, he has ordered, and he has just arrived and can not solve it."

When asked whether her company was producing clothes, the reporter said she was the front desk and didn't know that the company was not producing clothes.

Beijing jijiaren Clothing Co., Ltd. has never answered the two phone.

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Trademark "poceanic change hands" is a common phenomenon.

Insiders say that some businesses have registered the use of "foreign names" to cater to consumers' "Chongyang" mentality, which has become a common marketing tool for businesses.

Li Hongjiang, lawyer of Beijing Ji Jia law firm, told reporters that the domestic registered trademarks could not be used in the words "America" and "France", so many businessmen turned to Hongkong and Macao.

In addition, another common method is that individuals register trademarks abroad and have pferred to domestic companies several times, and the cost is not high.

There are specialized registered trademark agencies registered overseas.

And through overseas registered companies and then authorized the way of domestic production, in China is legal, with "foreign" trademark, whether it is abroad in the design, production and sale, is known as "foreign card".

"Hanging on foreign brands is very popular, but in fact, the quality of foreign brands is not necessarily good, and the quality of some domestic brands is not necessarily bad."

Li said that the "universal love" and "face" mentality commonly exist among Chinese people, which provide businesses with opportunities to exploit loopholes. Chinese people are fully capable of shaping their brands and shouting loudly, and Chinese should support their own brands.

Looking forward to the day, the quality of products produced by Chinese businessmen is really improving. Chinese people ask brands in shopping malls. The shopping guide can proudly say, "this is a homemade!" reporter Zou Le.