Domestic Sports Brands Are Planning To Raise Prices&Nbsp& Nbsp; The Original Consumer Groups Are Facing Loss

After the price increase in April this year, the recent domestic movement brand A new round of collective price rise has been brewing, Li Ning 、 XTEP 、 Peak Domestic sports brands will increase prices by 10% to 20%. Although Chencheng stores have not adjusted their prices for the time being, domestic brands that win with low prices and good quality have raised their prices, which has attracted many consumers' attention and may result in the loss of the original consumer groups.

On July 19, the reporter visited a number of sports brand stores in the city proper, and many store managers said that they had not adjusted prices for the time being. In a flagship store of a sports brand, the price of sports shoes is mainly between 300 yuan and 500 yuan, and some shoes are more than 600 yuan.

"The prices in our stores have not changed much from those in previous years." The staff of a sports store in Xinglong Pedestrian Street said: "The prices of some new models are higher now, while others have not changed much. Compared with other flagship stores in China, they are also discount areas." In another sports brand store in Xinglong Pedestrian Street, The staff admitted that they have learned about the price increase, but the summer clothing has entered the promotion period at the end of the season, and there will be no price adjustment. However, when the autumn and winter clothing comes into the market, the price will rise to a certain extent.

In the interview, some "fans" of domestic sports brands expressed frustration about the upcoming price increase. Mr. Wu, a citizen of Chenzhou, pointed out that the price of men's shoes of a certain sports brand is now mainly 300 to 400 yuan, while the price of a certain international brand sports shoes is 600 to 800 yuan. If the price is discounted, the price is only four or five hundred yuan. If the price is raised again, the price difference between international brands and domestic brands will be less obvious. "If so, I will definitely choose some international brands rather than domestic brands with similar prices," Mr. Wu said.

Mr. Shan, a citizen, said that if the price of domestic brand sports shoes was adjusted upwards, he would choose to purchase products online.