Taiwan Famous Fashion Children'S Clothing BK Mainland Market Hot Investment
BEST KIDS was founded in 1984 with the view of Asia at that time.
Children's wear
The market, mostly foreign brands, does not belong to its own designer brand. Qiu Dan, founder of the company, has established a BEST KIDS for supporting local designers, cultivating outstanding local designers and embracing the enthusiasm of self created brands.
It is different from the large number of cartoon children's wear on the market at that time.
brand
BEST KIDS insists on promoting the appeal of fashion and fashion, placing the market orientation in the "fashionable and fashionable" group of young mothers aged 25 to 35. At the beginning of its creation, it took the personalized black and white series as the keynote, combined with the creative design concept, advocated the unique dressing philosophy, and became fashionable in the children's wear market.
Up to now, BEST KIDS is constantly adding new products.
element
It is believed that children should have the right to choose their dressing styles and their ability to think, and choose what clothes they want to wear. Nowadays children are becoming more independent and have more and more self-awareness. They create a brand with BEST KIDS.
Purpose
Happen to coincide with the emerging white-collar families as the main consumer class.
The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.
BEST KIDS mainly produces 3-16 years old children's clothing. BK-baby was originally a small series affiliated to BEST KIDS. It was mainly produced by children aged 0-4 years old. After launching the market, it was widely loved by consumers because of its children's interesting design, rich color change, soft and comfortable material, and BK-baby became an independent card of BEST KIDS in 2000.
The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.
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