Perspective Of Chinese Footwear Industry From "Guangzhou Shoe Exhibition"

2011/7/21 11:25:00 61

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Guangzhou Shoe Exhibition Shoe Industry Department Store

Spain BECECR (Peter) brand CEO in China recently Guangzhou shoe show As for the past two years, the whole of China footwear industry With the continuous rise of operating costs and the targeting of China's huge consumer market by foreign brands, the channel mode and brand structure are changing dramatically. Besides the continuous development of department stores, chain shoes city and franchised stores, e-commerce, as a new channel mode, is increasingly playing a sensitive role in the whole shoe industry. At the same time, we should not overlook a phenomenon: while China's footwear industry continues to enhance its influence and the Chinese market is increasingly attracting the attention of foreign shoe brands, China has yet to form an exhibition of finished shoes such as the "Milan shoe show" with international influence.

In Japan and South Korea's footwear market, online sales account for about 40% of the total sales, and the European and American markets exceed 10%, while China is less than 1%. For the vast majority of shoe brands, the impact of e-commerce on the future path of the footwear industry is already known. Now, it is urgent to know how to find out the suitable mode of e-commerce development for the current situation of their own businesses: setting up an e-commerce platform, or collaborate with mature e-commerce websites. For e-commerce websites, enriching the diversification of brand and shoe products is also an important factor to enhance the competitiveness of e-commerce websites.

Reporters learned from the recent "Guangzhou Exhibition" that this exhibition has invited CEO, BECECR, and other well-known shoe industry personages to hold e-commerce forum, such as Holle, Le Tao, Jingdong mall, Tao Xiu net and many other e-commerce websites. It also aims to jointly analyze the operation ideas and future development trend of shoe business sub business.