Do The Biggest Women'S Shoes In Hunan Province Wangfujing Expansion In Disguise

Wangfujing, which has been in Hunan for nearly three years, has not yet fulfilled its actions to open second new stores in Hunan. However, it has quietly launched another new "small calculation" through another way of internal expansion.

Yesterday afternoon, on the weekend, Mr. Li, who took the time to accompany his girlfriend to pick up shoes on the first floor of Wangfujing, discovered that the brand shoes cabinet that had been crowded by people during the national day had been "shoes to go empty."

After consulting the salesperson of a cosmetic cabinet nearby, he learned that he had to go to the first floor when he wanted to buy shoes.

Reporters learned that the women's shoe hall on the first floor of Wangfujing will also be unveiled on Thursday, with an area of 2600 square meters, far exceeding that of other similar competitors, and will be the largest women's shoe hall in the province.

The Wangfujing department store has expanded the existing first floor, covering nearly two times the total area, covering the whole building and the entire office floor. This means that the original 4000 square meter jumped to tens of thousands of square meters, not only the largest women's shoe hall in the province, but also the home concept life Museum, the children's toy paradise and the quality life supermarket.

From the original 28000 square meters of business area, to the new 9 floor more than 4000 square meter OUTLETS shop and the more than 8000 square meters of the second floor, the real business area of Wangfujing department store has reached nearly 40000 square meters, which is equivalent to opening half a Wangfujing store, which is a kind of disguised "expansion".

However, the department store is rather taboo on "going to the sky". The first floor is on the ground floor, the more up or down, the weaker the popularity. The Wangfujing is really unthinkable that the shoes that other competitors all value highly are attached to the first floor.

Dong Xu, director of marketing department of Wangfujing department, said that OUTLETS opened a good performance of single day and 600 thousand yuan on the day of its opening. The successful operation of OUTLETS gave Wangfujing the confidence to expand its territory once again. The existing vacant area on the first floor will be replaced by fine products and ornaments.

In view of this, the shoe industry of Hunan's largest footwear company believes that the move of Wangfujing will, to a certain extent, put pressure on the business of hundreds of lucky women, especially in the management of high-end women's shoes.

The shoe industry has a 1200 square meter shop in the north of the Wangfujing 50 meters away.

However, Hou Yue, chairman of the shoe industry, said that because more categories are misplaced, the impact will not be too great. On the contrary, as the Wangfujing department stores display the signs of the largest women's shoe hall, it will be expected to form a shoe consumption circle in the May 1 Plaza.

Hou Yue believes that the structural adjustment of the Wangfujing department store sends a signal that women's footwear industry is promising. The shoe industry will further expand the business area of fashionable women's shoes. The first batch of adjusted stores will choose 100 lucky one square shop and South Gate store.