China'S Clothing Industry: First, Do Well In Quality &Nbsp, Then Have Brand.

Brand, brand, first product, only card.

This is the simple logic summed up by numerous enterprises in the market struggle.

For China

Although Chinese clothing has no top world yet.

In fact, as early as a few years ago, Du Yuzhou, President of the China clothing association, proposed to increase the contribution rate of the brand, and quality became one of its core components.

He emphasized many times on various occasions.

In this regard, Wang Zhuo, Secretary General of the China clothing association, said: "the clothing industry advocates the establishment of four in one brand: quality, innovation, rapid response and social responsibility, in which quality is the cornerstone of brand development.

If there is no quality, no brand, there is no foundation for brand development, there is no reason for the brand to allow consumers to recognize.

As the theme of the market, enterprises have a personal experience.

Xu Xiaodong, deputy general manager of research and Development Department of tiger clothing (China) apparel Co., Ltd., said: "if the quality of products can not be consistently maintained to satisfy customers, they will gradually lose customers.

Especially when the competition between brands is so fierce, it can be said that when customers are tired of all kinds of homogeneous brands, whoever catches the quality of the products will catch the customers.

In the enterprise, the case of the enterprise to pay attention to the quality is too numerous to mention.

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The national clothing quality supervision and Inspection Center (Tianjin) is one of the only two international clothing quality supervision and inspection centers in China. Meng Lingxiu, deputy director of the center, said that in recent years, the proportion of domestic garment brands detected in the center has declined, and the overall trend is improving.

"Now, the number of enterprises taking samples of fabric samples is constantly increasing, and the number of items required by enterprises is getting more and more detailed.

In the past, most enterprises took into account the factors of cost and production cycle, and fewer items were submitted for inspection. Most of them were regular projects. But now, under the combined action of internal and external forces, enterprises are increasingly aware of standards, and their awareness of production in accordance with standards is increasing.

Meng Lingxiu said.

This is also reflected in the consumer complaints statistics released by the Chinese Consumers Association.

In 2009, the number of clothing and footwear products received in China was 62764; in 2010, the figure dropped to 57620, down 8.2% from the same period last year.

According to Meng Lingxiu, the problem of unqualified clothing detected in China is mainly concentrated on fiber content.

On the one hand, some garment manufacturers in order to reduce costs and shorten the production cycle, they will be tagged directly according to the value provided by fabric suppliers, and fabric suppliers may also do some numerical work in pursuit of greater profits. Finally, the fiber content is not qualified.

On the other hand, the standard consciousness of the enterprise is not very strong. Only a batch of fabrics are sent to the inspection. All the fabrics behind are tagged according to the content of the batch. The fabrics of different batches are almost the same, but actually they are much worse.