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When A Costume Meets A Movie

2011/7/16 9:24:00 44

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People who like to watch movies usually like to watch the wonderful part of the movie. The climax of the plot and the thrilling scenes are the highlights that the film can not afford to miss.

As fashion blockbusters pour into China in recent years, many people are gradually finding new sensory stimuli - clothing.

In those movies, people's fashionable clothes often become the fashion theme of the next season.

Hsu Chi is very different from "sexy 2".

style

The long skirts of different styles have become popular hot this summer.

Whether it's a domestic fashion magazine or a gathering of beautiful women, they all put forward a new mantra: "this summer, you."

Longuette

"When movies brought us too much visual luxury and emotional impact, some clothing brands began to implant products into popular movies to attract consumers to buy them in real life.

In the field of domestic fashion, Mcglaughlin, a company that has always been the focus of online marketing, has been targeting the "cake with fashion" after experiencing offline experience stores and social networking marketing.

The movie "cohabiting with fashion" tells the story about fashion magazines, which is very compatible with Mcglaughlin's fast fashion and low price positioning.

Because young white collar women have better brand recognition in the film, and as a real workplace inspirational comedy, consumers are more likely to imagine their effects after wearing them.

In the actual market operation, Mcglaughlin launched a series of online marketing.

Rush to buy

Preferential activities, although Mcglaughlin has not disclosed the amount of money spent in the film, Mcglaughlin has achieved the goal of publicizing his brand through the film, and conveyed the concept of "affordable fashion life and attitude" to people.

Since the audiences of the movie are different from age, sex and race, there will be more and more enterprises using the movie to publicize their brands.

In this regard, Mcglaughlin has successfully taken the first step in film marketing.

Also worthy of our reference: in the movie, the protagonist wearing different clothes will show different charm. The clothing brand can cooperate with the movie developers to launch the brand products that match the theme of the movie, and the online and offline matching market operation can not only satisfy consumers' demand for the brand's market, but also open the brand's "going out" road.

And movie investors can play the promotion of film on the clothing brand online marketing or offline store.