CFDA, For American Fashion Weaving.

The American Fashion Designers Association (CFDA) not only paved the way for New York designers, but also promoted the American fashion to the world. Its active, flexible and efficient way of doing work is also a benchmark for the current global fashion industry.

Over the past two years, Diane von Furstenberg has brought new fashions to the Fashion Awards of the American Fashion Designers Association (CFDA).

As chairman of the American Fashion Designers Association, she often goes out in person to invite guests at cocktail parties to be seated in time, so that the time of the entire prize giving ceremony can be controlled.

This rule has been established in the first two years when Diane von Furstenberg took office.

Now is her third term, the rules and regulations have changed, and the executive director of CFDA, Steven Kolb, has just welcomed his fifth year in office. The two will have many expectations.

CFDA is coming to celebrate the 50th anniversary celebration next year. There will be a series of large-scale events to commemorate the landmark of this era, including an exhibition held at New York Fashion Institute (FIT).

They will also enhance international awareness of American designers through international events, especially in those emerging markets.

In addition, they will continue to work with publishers.

"No matter in the US or internationally, you don't have to explain to people what CFDA stands for, people understand CFDA, and many countries want to participate in it."

Von Furstenberg said.

Kolb added: "people who understand CFDA are not just those who work in fashion circles, but we also strive to resonate between consumers and people who are interested in fashion.

Influenced by CFDA, they are closer to fashion. "

Von Furstenberg pointed out that in the past few years, CFDA has not only initiated the "Made in Midtown" research project, but also participated in arranging the fashion week's fashion show.

Various activities have greatly increased the number of designers in the association, and increased to 375 in 5 years, up 37%.

Now, CFDA members are not only designers, but also creative directors of brands, such as Kate Spade's Deborah Lloyd, J. Crew Jenna Lyons, and Calvin Klein Klein four members.

"Fashion is more than just clothing design," Kolb said. "The number of members of the association has increased significantly.

In the past, about 12 to 13 designers joined each year, and now this number is close to 30.

But that doesn't mean anyone can join you. You must have talents and your own opinions.

The sales power of CFDA is huge because it covers a large part of the global fashion industry.

Ralph Lauren, Calvin Klein, Coach, Donna Karan, Michael Kors, Gap and J. J. all cooperate with it.

CFDA members can benefit in many ways, such as business service outlets, and enterprises can use it as a network interaction tool.

"We are now more open to businesses, and many companies are starting to work with us continuously.

Whether they are cars or coffee, people like to turn consumer goods into fashion.

Through business service outlets, more and more companies are contacting us, hoping to cooperate with designers.

Von Furstenberg said.

The two leaders are also proud of the motion of innovation design protection and piracy prevention act, which will protect the copyright of fashion designers and clothing brands and prevent others from counterfeiting.

The Senate Judiciary Committee unanimously passed the bill, which provided for three years of copyright protection for original designers in December last year.

Although the bill will be re examined this year, it will need to be passed by the house and Senate before it is signed to President Obama, but von Furstenberg says all efforts have been successful.

"Cheap clothing giants such as H & M and Target department stores are starting to hire designers. This is good news, which means that we have an impact on the whole industry and our task is to improve the value of design."

In order to further publicize the idea of "eradicate imitation", CFDA drafted a manifesto.

It emphasizes the importance of innovation, and puts forward some specific case analysis. "For example, just changing the skirt does not mean that it is your design, it still belongs to others," Kolb said.

CFDA has just launched a series of anti-counterfeiting products with eBay, including a limited edition designer customized handbag production line, so as to enhance people's awareness of the problem of "eradicate counterfeiting".

Exhibitors include Donna Karan, Catherine Malandrino, Yigal Azrouel, Helmut Lang and Billy Reid, and the sales of "You Billy" (you can not forge fashion) will be beneficial to the sales revenue of the fund.

This year is the tenth year of SWAROVSKI's sponsorship of the CFDA awards. Von Furstenberg believes that it is a success to move the award venue to the Alice Tully Hall of Lincoln Center, and the New York fashion week is also held here.

"In fact, we all think the Lincoln center has made fashion, art and culture more important," she said of the American fashion industry. "Fashion involves a growing range, whether in business, city or culture."

CFDA changed the start date of the New York fashion week to the second Thursday of February and September to match the schedule of other fashion week to make it more efficient.

CFDA also plans to turn the fashion week schedule into an electronic version, making it easier to adjust.

In recent years, there has been a lot of debate about whether New York men's wear week should be set up separately.

Kolb said that although this may not seem feasible, CFDA will continue to raise concerns about men's clothing industry and promote men's designers in other ways to support American designers to display their works in Europe.

In addition, Kolb also explained that CFDA will continue to pay attention to the issue of seasonal shipment of goods and clothing in fashion week, which is very important to the fashion industry. CFDA has always attached great importance to this.

Teddy Forstmann, chairman and chief executive of IMG, the world's leading public relations company and New York fashion week's main sponsor, has just undergone a brain tumor resection last week.

Whether the impact on fashion week is unclear, but Kolb said CFDA will pay close attention to the trend of fashion week. "From the fashion week's journey to the relationship between IMG and Lincoln center, even the development of MAC &Milk cooperation show, we will pay close attention to anything that may affect the fashion week process."

In February next year, CFDA, 50, will show his works at the New York Fashion Institute.

The exhibition will be co hosted by CFDA and Valerie Steele and Patricia Mears, head of FIT Fashion Museum.

"This exhibition will be called 'Impact', because I think American fashion has always affected the world.

We will see the most influential moment of American fashion in the world.

Von Furstenberg said.

Recently, CFDA signed a two-year partnership with Samsung in South Korea to launch an exchange of designers between the United States and South Korea.

Last autumn, 10 Corso Como opened a CFDA brand temporary store in Milan tidal store in Seoul, specializing in selling Rag &Bone, Thakoon and Band of Outsiders products.

CFDA also works with the French department store in Paris spring to hold the "Printemps Loves New York (Paris spring love New York)" promotional activities.

"Diane always says that you can't just focus on the domestic market. You need to focus on the dynamics of the global market.

Paris is an important market for designers.

We have been planning to assemble CFDA awarding designers to Paris.

Kolb said.

So does CFDA have the ambition to conquer the global fashion world?

No, Kolb said, "the word" A "in CFDA represents the United States. This will always be the main focus of our attention, but our influence and the influence of American fashion will not be limited to our country.