"Green Imagination, Free Bloom" -- REDA Green Art Graphic Design Competition Held Successfully In Beijing

In July 7, 2011, China, Beijing, along with the REDA 2011 "green imagination, free bloom" - the green art graphic design competition awards ceremony was held in Beijing, and the REDA green fashion project is perfect today. Six students from the famous International Design Institute of Beijing Institute Of Fashion Technology, Raffles International College, with unique creative perspectives, ingenuity design concepts, exquisite production techniques and various forms of art, arouse people's awareness of environmental protection. They get rid of the one or two and three awards from more than 100 students.

REDA 2011 Green Art Design Competition Awards Presentation Ceremony

The purpose of this competition is to use REDA exquisite fabric as a design carrier, create a perfect fusion of green environmental protection and fashion creativity, presenting sustainable development "green art" works. REDA's encouragement and support to China's most potential young designers and the attention and enthusiasm of Beijing Institute Of Fashion Technology Raffles International College for environmental protection have made this remarkable cooperation again.

Mr. Ercole Botto Poala, who has come from REDA headquarters to attend the award ceremony, said: "we hope that in this competition, we can convey the idea of" green art "through the creative design and elaborate production of our students, and use REDA high-quality fabrics to advocate and arouse public awareness of environmental protection. Like every exquisite REDA fabric, we believe that the creative works of our classmates will also become the perfect endorsement of classics and fashion.

Professor Vincent Rondia, director of academic affairs at Raffles International College, Beijing Institute Of Fashion Technology, said about the collaboration. "Beijing Institute Of Fashion Technology Raffles International College is pleased to work with REDA again to carry out this meaningful design competition to help students fully demonstrate their design talents and inspiration. Through the use of green concept, REDA fabrics and sustainable development of environmental protection materials for creative competition. We are very confident that these outstanding works achieve natural, refreshing and distinctive qualities. At the same time, we should enhance our awareness of environmental protection in an atmosphere of interaction and freedom.

REDA chief executive officer and managing director, Ercole Botto Poala, Vincent Rondia, Dean of Beijing Institute Of Fashion Technology Raffles International College, and the first prize winner of the competition.

In the past two and a half months, the students at Beijing Institute Of Fashion Technology Raffles International College have given full play to their design talents and creative inspiration. They used green concepts, REDA fabrics and sustainable development environmental materials to compete for creativity, and achieved outstanding works of natural, fresh and distinctive. These exciting works, including the use of REDA fabrics and other environmentally-friendly materials to show the scarred mother earth, in order to arouse people's attention to environmental protection; through the new interpretation of the word "REDA" - focus on emission reduction (Reduce), education (Education), development and innovation (Development) and universal participation (All People), advocate the concept of "environmental protection, universal participation"; and the use of high-tech two-dimensional code technology, through smart phones.
In addition, the first prize winner, from Kelvin Wenas, who is a multi-media design major, will go to visit REDA headquarters in Italy in the second half of this year, so as to further understand the real meaning of "Italy manufacturing" and a long history of a family based fabric production enterprise. Other winners will also receive generous prizes from REDA. All entries will be displayed on -10 July 8th at the BAB pan visual space on the four floor of block N2, North VILLAGE, Sanlitun, Beijing.

Mr. Ercole Botto Poala, chief executive officer and managing director of REDA, Professor Vincent Rondia, Dean of the International College of Raffles, Beijing Institute Of Fashion Technology, Mr. Li Ruinong, deputy editor in chief of the China Environment newspaper, deputy director of the publicity and education center of the Ministry of environmental protection of China, Mr. Zeng Ying Ying, the famous fashion designer of China, Miss Jiang Ling, senior fashion editor of China's top men's fashion special, "Mr. bazaar", Mr. Yang Wei, the teachers and students of Beijing Institute Of Fashion Technology International College of Raffles, and REDA's customer representatives attended the award ceremony.

REDA CEO and managing director Ercole Botto Poala

Headquartered in the District of Italy, the four generation of the family has been committed to the production of REDA for the world's high-end garment brand. Since its establishment in 1865, it has been committed to being a responsible corporate citizen and taking environmental protection as its responsibility at the same time. In order to protect the precious natural resources, REDA is the only European company that has voluntarily joined the EMAS certification management system. It aims to minimize the impact of production on the environment. REDA spares no effort to support artists and innovating workers from all over the world. At present, REDA is working closely with two outstanding artists from Italy, Omar Galliani and Marco Nereo Rotelli. Now, REDA hopes that this relentless pursuit of passion and dream will be spread to China through this creative design competition, encouraging more young designers to shine brilliance on the Chinese mainland and even the world's design stage.

About REDA

Founded in 1865 in Italy, REDA has become one of the world's leading suppliers in the field of men's clothing and apparel fabrics.

Whether it is the design of the production plant or the normal operation of the machinery and equipment, it shows the latest fashion design. At present, the REDA wool fabric department has excellent skills for the edge cutting technology provides strong support.

REDA keeps the traditional technology well and keeps working hard to produce high quality products. REDA's products are only produced in the Valle Mosso area of Biella, which is also the source of the company. This is also enough to show that in production, REDA produces the best materials with the most primitive materials, ensuring that the production process is directly managed and controlled in the production process of fabrics, from the initial wool collection to the final fabric production.

About Raffles International College, Beijing Institute Of Fashion Technology

Since its establishment in 1997, the Raffles International College of Beijing Institute Of Fashion Technology has been relying on its strong strength in the field of innovation design and business to train creative industries and multinational enterprises in China and even the world to meet the needs of industry and society. It has both solid professional knowledge and strong practical ability, and is also an international compound design and business talent with fluent English expression ability. The students of this college are able to stand out in the fierce competition by cultivating and building in such an international system. The Institute also enjoys great fame and wealth through its fruitful teaching results.