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Shenzhen'S Clothing Industry Is Heading For The High-End Smile Curve.

2011/7/13 15:10:00 54

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Shenzhen Clothing Industry Smile Curve High-End

The Eleventh China International Brand

clothing

The costumes fair was opened today in the Convention and Exhibition Center. The exhibition will be held for three days. The exhibition area will be nearly 70 thousand square meters. The 5 exhibition hall will have more than 3000 booths. It is expected that about 100000 professional visitors will come to negotiate and order.

The exhibition shows the "familiar" clothing brands of Shenzhen people, revealing the "deep surname" characteristics of this exhibition.

Shenzhen veteran clothing companies, such as Jesse, Yi Hui, and so on, are leading the famous women's clothing brands in China.

Many new brands such as Weiyang, Lu Sha and so on have also become a highlight of the current trade fair.

Organizers said the exhibition was displayed everywhere.

Shenzhen

The growth of the original strength of clothing industry indicates that the garment industry in Shenzhen has gradually stepped out of the "traditional image" of "processing foreign trade" and is committed to building its own brand.

Talking about the pformation of two words, many clothing enterprises have a deep understanding of the head.

Since the beginning of this year, with the appreciation of RMB, the increasing cost of labor and the rising price of raw materials, many garment processing enterprises in Shenzhen are faced with the predicament of underemployment, and half of the garment enterprises are in a semi operational state.

Zhou Sheng, director of the women's clothing brand of Yi Hui Hui, said that from the perspective of "smile curve", the production and manufacturing sectors are at the bottom of the curve, with the lowest economic added value, while the design and sales are at the two ends of the curve, the economic value added is relatively high, and the profit of the enterprise is relatively high.

So, in the past few years, they have been racing to the "smile curve".

High-end

On the way.

clothing

machining

In the process of seeking pformation, how to break through, some enterprises think of the way of combining traditional industries with modern network technology.

China garment net (efu.com.cn) is the largest portal website of garment industry in China. Among its customers, 7 of them are enterprises that once relied on foreign trade to process one leg. Now, they have gradually improved in opening up the domestic market and developing e-commerce through e-commerce.