Lining And Other Sports Brands Have Raised Their Prices Again, And The Price Has Been Raised Two Times In One To 20% Years.

Recently,

According to reports, according to the announcement, Li Ning Co (02331.HK) fourth quarter shoes product prices will rise 7.8%.

Reported that according to institutional research, the core product prices of various companies in the calculation of 200 yuan -300 yuan, after raising prices, consumers spend 50 yuan on each item (double) on shoes and clothing.

Li Ning Co's external affairs and public relations department said that the increase was mainly due to the three costs of raw materials, manpower and store rental costs, of which the increase in rental costs was the main reason.

After the 2010 fiscal year ended in late March, Lining, PEAK, Anta and 31st degree have increased their prices by more than 10% based on the rising cost of raw materials.

Last week, the Li Ning Co submitted a statement to the HKEx that it expects net profit margins to fall to 6% to 7% in the first half of this year from 12.9% in the same period last year.

Subsequently, Li Ning Co's share price plummeted and triggered market worries about the profit outlook of sporting goods stocks.

Today, sports stocks of Hong Kong stocks have plunged again.

Lining fell to HK $10.20 / share, up from HK $31.15 in April 2010, and its market value has been reduced by more than HK $22 billion.

Anta sports fell 8.24% to HK $12.48 / share; PEAK sports fell 5.89% to HK $4.95 / share; XTEP international fell 8.45%, to HK $4.66 / share;