Hangzhou Tower Half A Year 9 Hundred Million, Luxury, Jianghu Play Big.

?

Luxury is playing a big role.

Last week, Hangzhou Market In the year of Zhongqing staged the last crazy craziness, Hangzhou people's shopping passion seemed to be stimulated by high temperature, and the sales in the first half of the year came to a successful conclusion. As the annual reports of shopping malls are coming out, the results of the "mid-term exam" handed over by the major shopping malls in Hangzhou are worth noting. One of the more obvious features is that the market is expensive. Luxury goods It has become the fastest growing category in shopping malls.

Two digit sales increase

Recently, reporters learned that in the first half of this year, the performance of Hangzhou shopping malls was not bad, and the growth of many shopping malls was still in two digits.

According to the introduction of Hangzhou Tower shopping mall, sales in the first half of this year exceeded 3 billion yuan, an increase of 19%, and the profit of shopping malls increased by 23%, more than 300 million yuan.

The semi annual report released by intime department showed that in the first half of this year, Yintai's performance in Hangzhou's stores was very beautiful, Wulin store increased by 18.5%, West Lake store increased by 27.5%, and Qingchun store increased by 53.7%. According to Yintai Wulin store, sales momentum has been very good in the first year of this year. In March, it was the highest monthly growth rate in the past five years, and 18 million 180 thousand yuan on March, 8. By April, the sales of shopping malls increased by 28.7% compared with the same period last year, and the sales growth of the single month was once again refreshed. {page_break}

A hundred people in charge told reporters that store sales in the first half of this year increased by 15% over the same period last year. Although half a year's report has not yet come out, it can be expected that sales growth is also in the two figure.

Hangzhou Tower luxury goods sold nearly 900 million

In the first half of the sale, luxury goods in Hangzhou "money" speed is very fierce.

Luxury goods concentrated Hangzhou Tower, luxury goods growth is higher than the overall growth rate of the mall, up to 25%. In the first half of this year, Hangzhou Tower was only luxury goods, and its sales volume was close to 900 million yuan. "Luxury sales are really strong." Tong Minqiang, general manager of Hangzhou Tower limited, said that some of the new luxury brands in particular are in a fierce trend.

"Ben wants to buy a pair of shoes, broken code, many classic styles are often out of stock, it seems that Hangzhou people are really rich." Mimi is a luxury lover. She can earn thirty or forty yuan a year. Although she can't wear a famous brand, she often visits Hangzhou Tower. Not long ago, she wanted to go. Hermes Pick a nice silk scarf, but there are not many options available. The salesperson told her that some of the styles were bought by old customers once they arrived.

It is understood that in the first half of this year, the price of luxury goods has been raised by two consecutive times, and it is the urgent demand for consumers to catch up. "Before the price rises, bags like Chanel and other brands sell very well." There are people in charge of shopping malls who say that many people will have the mentality of "buying is made", thus setting off a wave of panic buying.

Gold crabbed drill

In the first half of this year, the number of shopping malls increased significantly, mostly concentrated on gold and jewelry, up to tens of thousands or even hundreds of thousands of yuan. "In the first half of the year, gold and jewellery increased by about 30%." Yintai West Lake shop responsible person.

Gold sales have always been strong. "In the first half of the year, sales of gold stores increased by nearly 50%." Hundreds of relevant responsible persons said that the sales records of the 100 karat drill were repeatedly refreshed. Zhou Dafu, ancient name, Royal Archaean, Abesa and so on have more than 2 carats of large drill sold. This is rare in the past.

"During this period, gold, diamonds, jadeite market is still good, like craton can sell ten pieces per month." The head of jewelry department of Jie Bai said. In the second half of last year, Crabe has been selling frequently, and this trend has continued to this year.

"On the one hand, everyone's consumption concept is changing. On the other hand, there are more and more consumers who favor big drilling and jadeite investments." Analysis of market participants. And the consumption of goods such as carat drill, jadeite and so on, and the investment of two correct products quickly become the choice of some consumers with strong economic strength.

The 28 law of market edition is becoming more and more intense.

Despite the good results of the first half of the year, Hangzhou's shopping malls did well. But in the interview, many people were tired. "Sales are good, but they are too laborious." The middle layer of a shopping mall told reporters. The sales floor sales of the person in charge accounted for nearly 3 of the business performance. What impressed the person in charge is that consumers are increasingly fastidious about brands. "It can be said that 20% of the main brands create 80% of the performance of the mall." The 28 laws of economics are actually practiced in shopping malls. How to make the 20% brand that creates 80% performance is the best concern of many shopping malls.

This also had to let the shopping mall have been strained, adjusted, adjusted and adjusted. The adjustment of Hangzhou Tower has been focused on luxury goods, introducing more brands, or making existing brands more fully. It is understood that in the second half of the year, Hangzhou Tower B luxury goods will begin to cross building action. "Burberry will start moving in 7 and August. Gucci will be late, and there will be actions in 9 and October." Tong Minqiang introduced. After the completion of the cross building, these luxury brands will have more room for deployment.

We have just completed the 100 plus layer, and continue to adjust in the second half of the year. "11 floors must be adjusted, and 90% of the shopping malls will move." Han Yunyu, general manager, said. The adjustment will be clearer and the brand portfolio will be more attractive.

It is very simple to check the adjustment result, because every customer votes by paying the bill. Hundreds of relevant responsible persons said that some women's clothing brands introduced by the shopping mall were very high in consumer recognition. The most obvious thing was the rapid increase of the passenger unit price. The price of the guest like Mei Li's life was as high as five thousand or six thousand yuan, which is a pretty good figure in women's wear.

The boss took the pulse in the second half of the year.

Tong Minqiang, general manager of Hangzhou Tower, Ltd.

Despite the increasingly fierce competition, we are still optimistic about the market, especially luxury goods, which is still in the rising stage, like Chaoyang.

Hangzhou Tower is going to focus on the development of Wulin Square and its surrounding areas on the one hand. On the other hand, it is to develop new business models. In the second half of the year, Hangzhou Tower will open 3 supermarkets in Shaoxing, Xiaoshan and Keqiao. The fastest is in the Hangzhou Tower Shaoxing run and shopping center, which is expected to be opened in August. {page_break}

Ma Qihua, vice president of Yintai department store and general manager of Zhejiang North District,

Department stores are always closely related to macroeconomic background. Moderate inflation will bring benefits to the retail industry. The boom of the whole industry is rising. I am optimistic about the sales in the second half of the year.

However, department stores are the most hardworking people, because they always aim for better goals.

Zhou Zili, chairman of Jie Bai group.

Shopping malls in the first half of the year are not bad. I believe that the second half of this year is relatively normal, and there will be no ups and downs. In fact, the sales and real estate market in department stores has an opposite direction. In the past two years, the state has strict control over the real estate market, and real estate investment has been controlled.

In the second half of this year, there will be many adjustments in the new century and new yuan China. The 6 floor of the new century will be used as a dining room supporting floor for shopping malls, and is expected to be opened in October. New Wah Yuen will go to the shopping mall, positioning young pop, category will do all.