With The Development Of China's Economy, &Nbsp Shoes Brands Will Turn Their Attention To The International Market.

In July 6th, we talked about the miracle of dancing. This is a holiday that Hunan satellite TV just called the curtain. It adheres to the concept of social public welfare and leverages the dance to promote the mainstream values. Among them, the courage to challenge and create miracles is deeply penetrated into the hearts of the contestants. Is such a profound quality concept shifting to the development of shoe brands? footwear industry A blueprint for international development.

From the shoe industry, with the development of China's economy, the shoe brand is not only focused on the domestic market. market With regard to the development of this industry, it has put its eyes on the big cake of the international market. But how to march into the world market with the best and most effective posture, and dance the miracle of China's footwear industry on the international innovation stage, experts need to explore deeply.

As we all know, the media has recently reported a series of development trends of the domestic footwear industry. Chinese shoe manufacturing has also been constrained by some factors on the way forward. Appreciation of the renminbi, rising costs, financing difficulties, shortage of resources, shortage of labor and trade barriers have also affected the sustainable development of the domestic market of China's footwear industry to some extent. In such a crisis era, Chinese shoes brand Internationalization is also facing challenges at a higher level. Properly handling the development of the domestic market and the international market is a major theme of the shoe brand at the moment.

However, the competitive advantage of China's footwear industry is still very obvious. China is the largest shoemaking center in the world. At this time, the government can strengthen the guidance and support to the domestic footwear industry through leveraging industrial policy, and leverage the culture with Chinese characteristics to push the domestic shoe brand to a new level of publicity. At the same time, shoes enterprises should also locate the brand path of the international market according to their actual brand status, and create more intangible assets with brand technology as the core, so as to meet the spring of internationalization of shoe brands in the post crisis era.

Admittedly, in addition to industrial transformation and upgrading, the internationalization of shoe brands has become the focus of attention of shoe companies. The more direct constraint on the integration of brand internationalization mentioned above is that the international shoe brands have firmly grasped the "R & D" and "sales" links of the "Smiling Curve" with high added value, subjectively strengthened the control over the manufacturing of China's footwear industry, and gradually strengthened the important share in the international market. After all, the largest share of China's footwear industry in the international market is only processing OEM, lacking the training of its own brand, not to mention that there is no mature brand internationalization development mode available for reference. It can be seen that the internationalization of Chinese shoe brands can be seen as challenging. Students who are just graduating are moving forward with passion.

However, we believe that with the growing internationalization of the market economy, shoe brands will be widely seen in the world market, and will inevitably enter a blowout situation in the future. At the same time, the Chinese shoe brands will also focus more on the attention of the international economic environment, strengthen scientific and technological research and development, and invest in the construction of brand independent innovation, so that the whole development skeleton of the technology innovation traction shoes industry will be presented on the international stage with the advantages of long sleeve dance, so as to realize the sustainable international development of China's shoe brand and even the Chinese footwear industry.