Wenzhou Shoe Enterprises Take Root In High-End Market

According to statistics from Wenzhou entry exit inspection and Quarantine Bureau, in the first 5 months of this year, 10 shoe manufacturers in Wenzhou, Kangnai, AOKANG and Dongyi exported nearly 92 thousand and 700 pairs of high-end leather shoes for men and women. The export price was over 40 US dollars, and the value of goods increased by 322.48% over the same period last year.

"Although the total volume is not large, it is undeniable that Wenzhou shoes have successfully taken root. High-end market " Jin Jianfeng, director of the Wenzhou entry exit inspection and Quarantine Bureau, said that this shows that the transformation and upgrading of Wenzhou shoe enterprises has achieved initial success, and has quickly entered the field of "high-end shoes". According to statistics, the number of enterprises exporting high-grade shoes increased from 5 last year to 10 at present, and the international market has increased from 8 countries last year to 10 countries.

along with New materials With the new technology and new equipment being put into use, Wenzhou shoe enterprises now have the R & D capability of producing high-grade leather shoes and are getting closer to the international advanced level. "The real leather shoes with an export price of about $thirty or forty increase by 50% compared with last year." Li Haijun, director of AOKANG footwear export business, told reporters that the end of the EU anti-dumping order led to a backflow of orders, especially high-grade leather shoes, in addition to the increase and return of old customers.

The quality of Wenzhou shoes squeezed into the high-end market depends on the quality inspection of products in general, but the systematic quality of products, including production equalization, detail, delivery cycle and packaging.

It is understood that at present, Wenzhou shoe enterprises are gradually transforming from OEM. Designer From manufacturing enterprises to brand operators, they constantly try to change their roles and firmly grasp the autonomy of foreign trade.