Global Summer Clothing Shop Display And Window Design Trend

As summer has arrived, major retail stores and department stores have changed into new summer clothes. In this period, WGSN editors will show you a new trend of store display and window design in the summer, and quickly grasp the magic weapon of attracting customers in summer.

WGSN has conducted an investigation into the most innovative visual merchandising exhibitions in different parts of the world.

With the advent of a large number of new products in summer, retailers take the traditional summer theme as the main aspect of window design.

A clean and ingenious way to use the natural rough structure to reveal the pure and organic Summer Theme.

The summer display uses a large number of homespun props and rough materials, drawing on the organic feeling of purists.

Animals and plants spread and spread on the props, creating beautiful weeds.

Animals and flowers serve as the display background of fashion models and create exquisite frames.

London retailers use the traditional British seaside to create a fun and fun summer theme.

The summer show in London has a clear sense of English and shows the traditional theme of the seaside.

Retro cars, retro luggage and other retro elements and picnic safes and beach bags, with casual wear and beach wear mix and match style clothing, showing leisure style.

Children's interesting carousel, animal models and other elements add fun to fashion trends.

Hanging skills are becoming more and more widely used.

It is likely that due to the ease of use and versatility, suspension technology in visual merchandising has been concerned for some time.

A series of retailers, markets and products began to apply this technique, it is becoming a mainstream.

Hang clothes on the entrance of the store with clothesline to show the charm of leisure.

Referring to the display of KurtGeiger, a more creative method can be seen, hanging shoes and grid.

Colorful fluorescence adds more fun to colored shoes.

Another long-term trend is to use brand or advertising images to add instant attraction to window displays.

Because of its fast and natural characteristics, the use of brand image as a display background is a widespread trend in visual merchandising.

The silhouette image is above the human model, helping the customer to see smaller details more easily.

Use lighting technology to highlight stereoscopic images and make them live.