Three Basic Misunderstandings Of Shoe Industry'S Network Marketing

In China's Internet development over the past decade, most people have realized that the positive significance of online marketing is accompanied by the practice and conclusion of shoe business.

This article focuses on some points (rather than systematicness) to talk about some misunderstandings and opinions of enterprises in network marketing.

One of the misconceptions: isolation, lack of integration, self closing of network marketing, and the separation of network marketing from other marketing activities of enterprises.

For example, a website or B2B platform built with ten thousand yuan of money has not been done at ordinary times. Even more, I often touch some business cards of shoe factories, and even do not print their web addresses, let alone the penetration and combination of marketing methods such as door-to-door promotion, exhibition sales, outdoor advertising and public relations communication. It is conceivable that the website marketing or B2B platform's network marketing effect must be disappointing.

In my opinion, we can neither ignore the marketing value that the Internet can bring, nor can we ignore or abandon other marketing efforts because of the use of Internet marketing.

Of course, it is better to avoid hidden misunderstandings -- Internet marketing and other marketing are all going on, but eight poles can not be struck, and there is no correlation.

Misunderstanding two: networking, no marketing. First, we must peel off the mysterious cloak of network marketing. The first attribute of network marketing is "marketing", and the network is just a marketing medium or means of realization.

In fact, many enterprises and Internet service providers still fail to grasp the essence.

For example, a network service provider constantly rendering enterprises to be networked, so whenever the network service products are eager to serve the target (enterprise) fully.

For example, a shoe factory believes that information technology has been established. It has set up a computer network department and recruited several network maintenance staff and programmers (all who are skilled in technology but not required marketing quality). In the future, any department with Internet or information will be handed over to the Department without marketing planning function. In fact, maybe this department has done some basic things like internal computer, network, software and hardware maintenance. From this level, it will cause the lack of network marketing and waste of company resources.

Misunderstanding three: blindness, no rationalization. Some enterprises attach great importance to network marketing, but do not know the difference between the media of the network, nor do they monitor and measure the target audience, expression or marketing effect of the enterprise or project itself.

The most important thing is how much money is spent.

In fact, the online marketing of shoes industry also needs to be planned. Each enterprise type, customer type and activity anticipation effect are different, so the service of choice may be quite different.

Without planning and blind investment, the money that could have been spent less would have more effect.

For example, at present, many small Internet service providers, especially the agent type network product service providers, generally lack comprehensive marketing assistance. The main focus is whether the products of the agents are good sellers and how the profit point is, rather than considering whether the shoe enterprises are considering the effectiveness and pertinence problems.

Therefore, these service providers generally carry out a very irrational or even serious network game with the enterprises: build a website today, come to a Chinese domain name tomorrow, get a promotion from the day after tomorrow, and get a new promotion the day after tomorrow, or negate the original everything, and upgrade the website.

Is the decision-making base really marketing?

I think a lot of time is the blindness of "others have, I want to have".

I often ask some shoe bosses. Why do businesses want websites? What is the purpose of making websites?

Only by seriously thinking about these problems will we have real reason and rationality to truly implement network marketing.

For example, for example from the point of view of Internet advertising, brand shoe manufacturers should put in advertising, if the purpose is to target terminal consumers, then the promotion of the website on a certain industry is a waste of resources. We should choose a large network of terminal consumer clusters, such as sina.com, qq.com and so on, and should pay attention to the channel, such as the game channel, but if it is to invite investment, the footwear industry website investment channel or professional investment website can be re evaluated.

From the perspective of B2B (enterprise to enterprise) platform, today's B2B platform is more and more flooded. The upstream suppliers of many shoe factories, such as sole enterprises, shoe-making enterprises, leather enterprises, excipient enterprises, and how to choose?

Consistent with all the selection criteria, as a supplier of footwear, we must consider developing business on the platform of our customers.

For example, the search shoe net has such advantages as a finished shoe factory cluster. Why? Because another brand named "the world's largest shoe library" is attracting the whole nation's footwear development managers and business owners to browse online. This is the most worthwhile investment for B2B platform investors.

At the same time, the B2B platform of the search shoe net also concentrates many large and medium-sized wholesalers, middlemen, retailers, franchisees and domestic and foreign traders seeking business opportunities and cooperation opportunities. This is a good way to expand and optimize the channels for finished shoe factories.

Of course, the development of online marketing of footwear industry has shown a good trend in general.

Indeed, there are many shoe manufacturers with relatively high level of network marketing.

The three common misunderstandings discussed in this article may be easier to overcome in some shoe companies, but they are of universal significance in the shoe industry.

We are willing to work together with all the industry friends and the majority of shoe industry customers to create a value communication platform and quality service standard for shoe marketing.