"Shanzhai" Processing Plant Riveted Hot Online Shop

From clothing design to selection of fabrics and clothing, search for the best shooting venues, photographed by professional photographers, and eventually sold online. It will take several months to complete the whole procedure.

But if this is a shop that specializes in selling high imitation garments, he only needs to send pictures directly to the factory. After a few days, the same style will appear on the store's webpage, even the model photos are the same. In the interview, the reporter found that many of the online shopping cakes attracted many online shops which were produced by high imitation processing plants.

Xiaomei has opened shop in Taobao for seven or eight years. After graduating from Donghua University, she began to try her own business, and finally chose to start selling online. Facts have proved that this choice is not wrong, from the beginning of the two people to enter the world, and now has twenty people's customer service and forty people's clothing factory.

Recently, Xiaomei's customer service is often reflected by complaints from netizens. product quality Problem. After confirming that there was nothing wrong with her product, Xiao Mei immediately called a friend to ask what product she bought. Xiaomei was surprised when he learned that the chiffon dress that the netizen bought was only 48 yuan, because the price of the dress sold in his shop was 288 yuan, which was several times worse. According to the website provided by this netizen, Xiaomei found that this is a store that imitate its brand completely. A closer look shows that the products sold inside are almost the same as those of their own products, and they also use their own models.

The reporter got in touch with a high imitation factory. When the reporter was told that he was going to open a shop to sell clothes, the staff of the factory immediately said that as long as the photos were provided, the clothes could be made. When a reporter asked, many of them were only positive photographs, and they could not see the structure of the clothes in three dimensions. The staff said that this does not matter, as long as it is a bit like it. As for sales, use this photo directly.

The staff member said they had received several brands here. Production list They are all ready for sale on the Internet, which covers many famous brands on the Internet. "Give the picture, if the demand is not very big, you can get the goods in a week." The staff said, "the price must be much cheaper than outside, like a few hundred yuan skirt, I promise to give you less than 50 yuan."

Zhang Yong, a lawyer of Nan Guang law firm in Shanghai, analyzed that the shop must safeguard its rights first. "Online shops must have certain qualifications and conditions." The so-called qualification, that is, online shop must be registered with the industry and commerce, its sales products meet the requirements of the relevant departments, and products should have a clear logo.

At present, the state network Counterfeit goods have not yet been defined in a clear legal sense. The regulation of online shops is in a vacuum. There is no relevant law to identify the responsibility of the network platform. In terms of legal system, we still need to continue to improve. However, there is not much difference between online shop operation and traditional manufacturers, but the sales platform is different. Only by having their own registered trademarks and brands, have acquired the corresponding intellectual property rights, and when they are violated, they are able to fight against counterfeiting.