British Saving Princess Wears Chain Stores And Fashion &Nbsp; A Fashion Saving Saver.

Kate effect: Kate (left) has a well tailored suit which is well received. Internet panic buying 。

According to the Taiwan Lianhe evening news, 22, the British clothing industry was hit by the low consumption desire and the rise of cotton prices. The performance declined steadily. Fortunately, the royal family was recently promoted. Prince William's new wife Kate wore the clothes of chain stores out of taste. "Kate effect" brought unlimited business opportunities to the garment industry.

Reiss camel dress sold out

Kate, the Duchess of Cambridge, met with visiting US president in Buckingham Palace last month. Obama The couple, wearing a camel dress at a price of only 175 pounds, surprised four of them. As soon as the photo was released, the website of the chain brand Reiss was immediately crowded by a swarm of consumers, and all the clothes in all the stores were sold out within a few hours.

This is the second time that Reiss has benefited from " Kate Effect Kate wore a beige Reiss dress at a price of 159 when she took the engagement photo. The consumer responded enthusiastically. Reiss immediately rushed to increase production and accept online orders. As a result, Reiss created a score of selling one piece per minute, and 1000 pieces of dress were sold out and paid more than 150 thousand pounds.

In this age of celebrity worship, celebrities and fashion are almost equal, and retailers certainly enjoy it. If celebrities wear a clothes that are not as expensive as they can, they will instantly purchase the powerful websites, so that consumers can have the "Star" style without any effort.

In addition to the Kate effect, British Prime Minister Cameron's wife, Samantha, wore a gray dot dress to attend the conservative convention. The Marks and Spencer set of 65 dresses was also sold out.

"The imitation of star style is not a new trend, but now because of a convenient network, consumers can buy the clothes that can't be bought immediately," said Li Chi, chief retail consultant of Penna, a human resources consulting firm.

Kate's mother-in-law also created the "Diane effect". When Diane married into the royal family, the dress style was well received. But at that time, consumers could not buy the style she wore, but could only imitate her style, unlike Kate's immediate effect on the clothing brand.

Online retail store Asos, which is based on the convenience of consumers to imitate celebrities' clothes, can rise rapidly, so that consumers can dress celebrities fashionable at affordable prices. Now it has developed from a brand, and is loved by celebrities such as Kate Hodson.

But not all famous brands rely on outflows to advertise. Kate once went shopping in the fashion brand Ted Baker shop, but Kevin, founder of Ted Baker, was very low-key: "Kate is a customer who comes to the door, and we don't want to use customers to advertise." He didn't even know what Kate bought.