Famous Mouse Menswear Brand "Direct Sales Volume" Business Model Draws Attention.

Since 2011, the brand has launched the business model of "direct selling and franchising". It has been determined to make the brand of mouse famous as "the first brand of China's direct sales volume business casual menswear".

As we all know, in the increasingly fierce competition in the clothing industry today, the homogenization of products and the integration of business models have become the common problems faced by many local brand enterprises. Therefore, integrating the resources of the industrial chain and innovating the business mode has become the key to the competition among the major brand operators. In recent years, the four fast fashion giants of the world, UNIQLO, ZARA, H&M and GAP, have entered China. They used their fast response to fashion, quickly occupied the market, and successfully occupied a territory of their own in the fierce market competition.

China's local brands are also reluctant to be outdone. They are actively seeking their own business models. The United States has made use of the business model of virtual operation to achieve "multi variety, small batch, high quality and fast delivery", thus winning the market's top priority. And the seven wolves, Bosideng and other brands have gradually set up their own B2C website as a new sales channel. In addition, the company has quickly caught the "fast fashion" train, while the name mouse male clothing has set up the leading banner of China's "direct sales volume franchise operation". {page_break}

Dialysis of the "direct selling volume franchising" mode in mice

It is understood that the rat menswear will take the brand operation center as the pivot, directly set up the regional distribution center in all parts of the country, and the unified command of the head office will control the rotation of goods between the distribution centers and other distribution centers. Regional customers can directly place orders according to the consumption needs of consumers in their respective regions. At the same time, in addition to the regular operation of the staff, the head office will send special person to tour terminal services. Under special circumstances, the head office can dispatch the distribution of goods to the customers in order to ensure that the products are fully in line with the needs of the terminal. It is reported that in this business mode, the proportion of customers' autonomous orders will be raised to the greatest extent.

Famous mouse menswear brand 2011 autumn and winter new product show

When referring to the structure of its shops, the person in charge of the brand operation center told reporters that the main selling channels of the rat menswear were mainly in the form of exclusive stores and department stores. Its main push market is the two tier terminal of three line market, one terminal and second tier market, one terminal and second tier market.

The leader of brand mouse operation center said that the essence of "direct sales volume franchise operation" is "many funds, quality, price, image, speed and fashion". The rodent will integrate the entire supply chain resources, including design and development resources, and this sales mode is guided by the terminal needs, using the supply chain management idea to integrate all the resources, then quickly push the products that customers need to the market, directly supply to the sales terminals, greatly shorten the product supply chain, and effectively reduce the production and logistics costs. This reduces the cost of the product and accelerates the reaction speed. Under the assurance of this price advantage, terminal operators do not need to carry out discount promotions, which can effectively maintain the brand image of famous mice. Consumers will always compare the shopping, they will find that the rat product is a valuable "price flat".

Any business model must have its own uniqueness which is different from other clothing brands, and how this uniqueness will win consumers, attract investors and create greater profits. The success of the business model of "direct sales volume franchise operation" depends on whether or not to create profits and decide the profit, because a good business model must be profitable. Let's wait and see what the future of MW's "direct sales volume franchising" mode is.

According to the introduction, since the establishment of the famous rat brand in 80s of last century, the rat menswear has been developed from a small factory to an area of more than 30 mu, a famous mouse industrial park with a modern standard workshop, and a full range of men's clothing products with T-shirts, casual shirts and jackets as the leading products, forming a large-scale garment enterprise integrating industry research, product development and marketing, with an annual production capacity of over ten million pieces. In recent years, the famous rat menswear has won many honorary titles such as "China famous trademark", "famous trademark of Guangdong province", "leading fashion brand for men's clothing", "national quality inspection and stable qualified products" and so on, and the "Donghua Dahua - famous mouse Textile Research Center" has been set up. As an outstanding representative of the design and manufacture of T shirts, shirts and jackets in China, the menswear has grown steadily, developed and expanded in the past decades. It has become a banner for the development of men's clothing in Guangdong and even men's wear in China.