Hangzhou Hundred Expansion 20%&Nbsp; Brand Adjustment And Pformation Of Family Type Department Stores

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Yesterday, the plan of "adding storey" which had been brewing for almost two years ended up with results. The 5-6 floor of the 100 A building began to try.

The new 5-6 floor is very "family flavour".

The new 5-6 floor is quite "family flavour" and is said to be specially designed by Hongkong professional interior architectural design company.

The 5 floor is mainly made of bed furniture, children's wear products, cashmere wool products and underwear. Many new brands have been introduced, such as Paw in Paw, Eland kids, ARMATEN's children's wear brands and ESPRIT, dinosaurs, Eddie Monto and other bedding brands. Baby products and maternity clothes and their maternity products have been combined into a baby hall. Cashmere and sheep spinning area is still being renovated, which will also give guests a refreshing feel.

In order to create the "family flavor" of the shopping mall, they also specially invited the teachers and students from the academy to draw designs on the pillars. These hand painted decorative paintings were integrated into the space design. The shopping mall also specially wrapped the wooden boxes on the lamp boxes, giving people a feeling of warmth and family.

And the 5 layers of warm feelings are different. The 6 floors are famous household appliances, digital products, office supplies, household appliances, kitchen and toilet supplies, small household appliances, etc. the technology sense is very strong. Whether it is a blue lamp belt or a black mirror counter, there is a feeling that time and space shuttle to the future.

The main store has not only strengthened SONY, SHARP, SIEMENS, Samsung, BOSCH and other fine appliances, but also opened up a boutique home area, which is more suitable for home shopping.

The newly introduced European life hall (Li quick), ruieshi health house, Habitat life hall, Sheffield and other brands provide guests with very good kitchen products, daily health care products and daily household products. In order to make the guests stay here for a long time, the mall also opens up a real machine experience area, such as apple and SONY, which can contact various products at zero distance.

Big family adjustment, pformation of "family type department stores"

The new two storey shopping area has an area of about 8000 square meters, which is equivalent to an increase of 20% of the business space for the Hangzhou department store, which is only 26 thousand square meters.

"For shopping malls, adding 20% of the area does not mean adding only two floors, but an adjustment that affects the whole body."

After the 5-6 floors of the A hall, the 2-4 floor of the A hall and the 2-4 floor of the B Pavilion will also enter the adjustment season.

After moving to the 6 floor of the A hall, the 4 floor appliances of the B hall will be adjusted into a recreational activity. It is planned to enter the decoration in the middle of next month. When the children's clothing of the 3 floor of the B hall is pferred to the 5 floor of the A Hall, there will be a new adjustment plan.

In the plan, 90% of the size of the store will be adjusted, and all floors will increase the atmosphere of "family type department stores". For example, men and women will also be living in a uniform fashion, so that the guests will feel the feeling of family consumption. The small dining area will also be available in the shopping mall, providing a place for all guests to relax, drink tea and eat.