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EFENE Set Up Fashion Vane According To Different Underwear

2011/6/22 17:24:00 172

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After five years of development, Shenzhen international brand underwear exhibition has become one of the largest and most influential professional exhibitions in the Asia Pacific region. In May 21, 2011, the sixth Shenzhen international brand underwear exhibition opened in Shenzhen Convention and Exhibition Center. EFENE depending on The brand underwear exhibition area attracts lots of customers through the unique design of the scene. According to the reporter, "eFENE according to the difference" is one of the new brands of women underwear in Dongguan Kang's Clothing Co., Ltd., founded in 2009. Born in the era of "e", the brand of eFENE is closely related to the rhythm of the times, youth fashion and strong vitality. Today, this vibrant and innovative underwear brand has been developing for 2 years. It is about to upgrade its brand in March 17, 2011. With the passion and creativity of "I have, I am different", we are determined to build the first brand of China's lightly maturing women's underwear.

EFENE underwear

According to Shi Lei, chairman of the company, "eFENE Efene The creation of a brand is a sword in 4 years. As early as the 2 years before the establishment of the brand, the company has already commissioned the international famous underwear brand, and during this period, it has fully absorbed the nutrition and essence of the international elements. In 2009, the "eFENE" brand emerged and its target customers were young women. {page_break}

EFENE underwear

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EFENE underwear

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EFENE underwear

In the past, eFENE's positioning is young, tends to be a girl's flavor. Now it's positioned to be fashionable and cool. The target customers are fashionable young women, more fashionable, cool, and more personal. In addition, after the brand upgrade, the product line will also lengthen, and the positioning will be more focused on the eFENE. Product line includes: bra, underwear. Men's trousers For leisure products, socks, hats and so on, bra accounts for 50% of all products. Zhou Baoji, director of sales according to different brands, told reporters. {page_break}

According to Zhou Baoji, "eFEEN is the most fashionable pioneer in the field of professional designers, with fresh popular elements, combined with the characteristics of Chinese design, brand continues to introduce the latest, the coolest, the most dazzling style, has been walking in the forefront of China's underwear industry.

In recent years, ZARA, H&M and other clothing brands have made tremendous turnover by selling the latest and the most fashionable styles, the approachable prices, the dazzling variety and the constantly updated varieties of goods. The "whirlwind" of a "fast fashion" has swept the globe around the world.

In the face of such a huge market space, "eFENE according to the" is also keeping pace with the times, with the concept of fashion and parity, to achieve a comprehensive upgrading of the brand, and break out of its own day in the underwear industry.

"EFENE" is not only dedicated to providing colorful, modern lingerie products for young and fashionable women in China, but also to convey a happy and healthy attitude towards life. EFENE's Slogan is "I have. I am different". What it expresses is a personality, publicity and difference. This slogan will also become the slogan of our brand and team. We are committed to making eFENE become the most fashionable lingerie brand for young women. Zhou Baoji said.

Shi Lei believes that with the development of the times, customers have changed a lot about the concept of underwear consumption. First of all, they are more chasing fashion and fashion. Secondly, the demand for underwear has been further broken down, and the change from mass to fine has accelerated significantly. This has also brought pressure to the branding business, and has also directly promoted the adjustment of brand names or clearer brand positioning and brand style.

"Women's underwear is becoming increasingly rich. From the traditional single bra gradually evolved into functional underwear, home clothes, sexy underwear and so on. Fashion trend leads the underwear market. Shi Lei told reporters this.

Insiders say that after nearly 30 years of development, the underwear industry has become an important backbone in China's fashion industry and is playing an increasingly important role in the international market. The comprehensive upgrading of the eFENE brand is bound to set off a new trend in China's underwear market.