The Loss Of Brand Is Less Than &Nbsp; The Embarrassment Of Ying Wu Department Store Closes Ahead Of Schedule.

The reporter asked Mr. Yip's questions to Ying Wu department store. The mall said that the closure was due to the ongoing shopping malls. brand Adjustment, therefore, is only phased ahead, when the food museum will be set up to change the embarrassment of the current lack of popularity.

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Closing time in advance is only a phased move

Despite the recent rainy season in the rainy season in the rainy season, it has affected the flow of Wuxi shopping malls. However, the average closing time of each store is usually at 21:30 after the weekend and weekends. Even without guests, they will stick to the normal closing time, which is part of today's image engineering of many service oriented shopping malls.

However, Wu Wu department store closed early at 20 in the evening. In response, Ms. Gu, the head of the Department of operations of Ying Wu department store, said it had been three or four months ago. "Before the store had been closed for 21:30 at night, but the brand of the mall was making an overall adjustment, and some internal projects had to be changed, so the closing of the shop was only phased, and such a move may continue for about half a year. But the weekend is still closing at 21:30.

According to Ms. Gu, Ying Wu department store has always been the theme of young fashion department stores. However, judging from the habits of young people in Wuxi, it is obvious that it is impossible to catch the hearts of young consumers when they finish business so early. "Is it not a big influence on the image of the mall to turn off the lights so early?" said Miss Chiang.

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Low-key opening due to lack of mainstream brands?

Since the opening of last August, Ying Wu department store, which is known as the British Samurai bridge, has chosen a more low-key way. It has neither propaganda nor big promotion. Earlier, it claimed that it was the first shopping mall opened in mainland China. Consumers who could go in there may find that there are not many special products and British marks in the shopping mall where the Singapore team is responsible for management and investment. From its shopping window products alone, whether it is brand or display mode, it is not the "norm" of fashion department stores. {page_break}

Other shopping arcade businesses like to be in a big way and fear others do not know, but Ying Wu department stores are opening in such a low-key way. The loss of mainstream brands is undoubtedly the most important factor.

"Most of them are brands that have been knocked out by other stores in the past few years, and some have never even entered mainstream stores. That is to say, shoes, only two brands of Daphne and baplan, which are relatively low-end brands in other shopping malls, are all brands that have not been heard before. Miss Zhang, who is looking forward to bringing fashion brands to Xicheng, is disappointed and never visited again. Reporters see here, even if there are shopping malls, such as Adidas, Nike and other well-known sports brand, but in the form of discount stores, which is difficult to see in other shopping malls.

A salesperson complained to reporters: "the overall publicity of shopping malls is almost not. Other shopping malls have invested a lot of publicity every week. Some consumers do not even know that the business is open here."

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Shopping mall has become a special store.

At noon yesterday, there were not many customers on the first floor of Ying Wu department store. The entrance is usually the most important "face Engineering" area in shopping malls, but there is only a temporary 2.5 to 70 percent off clothing store, but there are few customers. In the watch area, many brands do not even have salesmen. In the footwear area, there are 72% off or 70 percent off promotional cards everywhere. Each brand has a flower car, just like a special store. However, even such a low discount still can't attract customers. Many salespeople gather together to chat, and the number of customers is definitely higher than the number of customers.

On the two floor of the fashionable women's wear area, the reporter heard two salesmen complaining about each other. One of them complained, "business is bad. Today, the company still calls to ask how business can't be done, so that they can count people at the door of the mall, and there are not many people to turn around a day. How can they do it?" the reporter inquired about the only saleswoman in the ladies' shop on the two floor who did not participate in the discount. She said that her clothes were different from other brands because of their quality and workmanship, and they also had a certain reputation in other places, so they had already sold well, but their popularity was not very strong. "Maybe it's a new shopping mall here. There are no mature shops to do so." The salesperson said.

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Can a new food hall save people?

In recent years, the department stores in Zhongshan Road are undergoing spanformation and adjustment. Almost all of them have spent a lot of money on importing famous restaurants chain brands in China. Undoubtedly, catering has promoted the popularity of shopping malls to a large extent. However, from the view of Ying Wu department store, its catering has been blank.

Perhaps the shopping mall is also aware of such blind spots. Reporters at the scene saw that in the 3 storeyed floors, several brands had already been withdrawn, marking the words "brand adjustment" and "new cabinets". A salesperson said that the brand adjustment was due to the expiration of the contract, and that the early withdrawal of the business was due to bad business. However, the market side said that the brand adjustment was to introduce the food Museum. "Now we are communicating with Starbucks and" Da Qian "brands. We may let them move in the form of leasing, and we may add more jewelry to make up for the shortage of stores in the original category. "According to this person, Ying Wu department store has no advantage over other shopping malls in Zhongshan Road. Therefore, as a newly opened shopping mall, we can only make constant adjustments in the commodity richness." maybe in the second half of the year, we will introduce some unique brands from Hongkong and abroad, which is more in line with the location of shopping malls. "