Men'S Beauty&Nbsp; Undeveloped Gold Mine

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"Men stop walking", which is the unified word hanging in front of all women's beauty franchise stores. But now, in Shanghai, Beijing, Guangzhou and other places, beauty franchises for men have become popular. In Chongqing, some people have begun to introduce this special beauty franchises for men Beauty shop . And brands specially prepared for men have also begun to appear one by one. Started men's beauty salon in Jiangbei District, Chongqing Franchise stores Ms. Shang Qingqin said that after about two years of opening a men's beauty franchise store in Chongqing, the cost could be recovered and the money could be made.

Prospect: Undeveloped "gold mine"

A survey conducted in Beijing, Shanghai and Guangzhou shows that 58% of respondents support men's beauty stores, and 61% of young people aged 20 to 29 believe that men should be groomed. Some experts predict that in the next five years, the market demand of Chinese men for cosmetics will increase at an annual rate of 96%. Although the base of this market is still relatively small, it is more than 80% higher than the growth rate of the entire cosmetics market. For the market of Chongqing, Shang Qingqin said that male beauty market It is urgent to develop, and it has just started in Chongqing.

Earnings: you can make money in two years

Shang Qingqin introduced that beauty franchises for men mainly provide deep facial care, kidney care, intracranial purification therapy, slimming and other services at prices ranging from tens to hundreds of yuan. Shang Qingqin said that a men's beauty shop with an area of 300 square meters would be opened, and the fixed investment in decoration, rent and equipment would be about 250000 yuan at a time (see the attached table for investment). Monthly labor cost, water and electricity cost, rent and beauty materials purchase, etc., with a fixed monthly expenditure of 30000 yuan.

With working capital, the total investment for opening stores is about 300000 yuan. Her store has been open for half a year. At present, the monthly income is about 10000 yuan. According to the current situation, a year later, it can achieve a break even. It will take at least 2 years to fully recover the investment in Chongqing, referring to the monthly turnover of 50000~60000 of mature men's beauty shops in Beijing.

Difficulty: Single marketing means

Although more and more men are joining in the beauty consumption, Shang Qingqin said that the biggest problem now is marketing, because many businesses are unwilling to cooperate with them, and the marketing method is very simple. Previously, she hoped to cooperate with women's beauty franchise stores to promote, but the other side was worried that they would attract women's customers. Then he contacted the cosmetics dealer, but the other party was worried that she would sell cosmetics to compete for business. In the end, she had to cooperate with health clubs, golf driving ranges, KTV and other institutions to expand her customer base.

What she regrets most now is that she did not join the professional men's chain brand. When she operated, she felt that she could not figure out how to do it. At present, she is actively talking about cooperation with the Leidi brand. She hopes that with the help of the headquarters, she can learn from the successful experience of other cities and avoid detours. In addition, she feels that many men still have a wait-and-see attitude, You can't accept beauty at once. To the current confusion, she said frankly that she had not found a suitable marketing model, and now she could only try to go.

In response, Yu Xueming, the reporter's guidance consultant and the deputy director of the consulting department of the Chinese Academy of Management Sciences, said that in Chongqing, the market still needs to be guided and cultivated. It is estimated that it will take one to two years, which requires investors to be well prepared financially and psychologically. At the same time, in terms of marketing, we can cooperate with high-end hotels or high-end business clubs to "ride" marketing. In addition, you can also build your own web pages. For these people, the network is the main channel for target customers to obtain information.

At the same time, attention should be paid to the location. It is better to locate in the prosperous commercial street, senior residential area or the area where cosmetics sales outlets are concentrated in the local city, which is more suitable for men's beauty shops.