American Chinese Sell Shoes Online For 600 Million

It is a magic weapon to refuse to pay for advertising and return free products. Nowadays, online stores are hot, but few people seem to choose to buy shoes online. However, Xie Jiahua, a Chinese American, set up a shoe selling net, Zappos. With free return customers 4 million. A free return is the way to break out of the siege. Xie Jiahua often said: "I don't want to spend money on advertising. I prefer to spend it on improving customer service." Zappos pursues the purpose of "shoes suitable for wear, not suitable for change". Although it is not the first online store offering free return service, Xie Jiahua has made this service a magic weapon for Zappos to break out of tight encirclement: only one night, the goods can be delivered to the guests; if they are not satisfied, they can enjoy free returns. To this end, the transport cost of Zappos alone last year cost US $100 million. In fact, Zappos only turned into a deficit last year. Xie Jiahua said that this is a strategy to retain long-term customers. Statistics show that 60% of Zappos customers are repeat customers, and 25% of them are friends or family members. Buy a pair of shoes for yourself every month, and in January 2004, the expanded Zappos decided to move to Garth. "I started talking with Sam at lunch and finished cling to it." Xie Jiahua said with ease. In fact, Xie Jiahua and Swaim often make important decisions in an hour or a day. Customer service is Xie Jiahua's consistent pursuit. After all, service quality is the foundation of Zappos. Zappos has also increased supplies for leather bags, gloves and sunglasses, because he believes there is still more room for Internet marketing. In the field of shoes, he has the confidence to occupy the 1/10 market of the United States. Besides business, he will not be unfair to himself. He buys himself a pair of new shoes every month, which is also a contribution to Zappos.