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    A Big Gathering Of &Nbsp, A Dance Of The Neon.

    2011/6/15 9:33:00 69

    Brand Rendezvous


      


     

     


    " Service Trade Fair At the press conference.


    Passion July, fashion event. The Eleventh China (Shenzhen) international brand clothing and apparel Fair (hereinafter referred to as the "clothing trade fair"), jointly sponsored by the Shenzhen Municipal Industry and Trade Commission, the Baoan District government and the Shenzhen garment industry association, will be held ceremoniously from July 7th to July 9th at the Shenzhen Convention and Exhibition Center. At the press conference held yesterday, Lu Jian, deputy director of Shenzhen science and industry and Trade Commission, Ceng Xinxiao, deputy director of Baoan District Economic Promotion Bureau, and Shen Yongfang, President of Shenzhen garment industry association, attended the event.


    Big gathering of international events


    According to the briefing, the exhibition area of the "fair trade fair" is nearly 70 thousand square meters, which is divided into 5 major pavilions, a total of more than 3000 booths. Domestic senior women's clothing brand, Ma Fei Er, shadow , Europe and the Republic of Europe All of the famous women's clothing brands such as Yi Hui, monsoon, pink wardrobe, Tamar, and meet will be fashionable, and many new brands such as Aoni, Weiyang, Kok, Lu Sha will be unveiled. SWAROVSKI, ELLE and other international fashion brands will also be involved.


    In addition, in order to strengthen cooperation with the upstream and downstream industry chain, more invites foreign buyers and exhibitors to participate. The organizing committee sent 500 thousand professional audience invitations to the department stores, business associations, franchisees and agents in all parts of the country. It invited more than 100 member units in China's department stores, and commissioned an exhibition agency in Hongkong to invite overseas professional buyers to negotiate procurement. It is estimated that about 100000 professional spectators will come to visit, negotiate and order. At that time, many fashion brands and industry elite from home and abroad will dance together to create an international fashion festival.


    Baoan fashion show


    As one of the organizers, the Baoan District government will once again launch the "fashion and creative Pavilion" with the characteristics of the times, with a view to promoting the combination of creativity, design and brand, and further promoting the upgrading of the garment industry structure.


    According to the introduction, the "fashion and creativity Pavilion" has an exhibition area of 7500 square meters. It is a relatively independent creative design exhibition area and fashion culture corridor, which closely links the brand culture and the fashion concept. Instead of simply showing in the past, it integrates many fashion elements such as art, creativity, culture, fashion and so on, creating unique creative incubators, realizing the sharing and optimization of design creativity, and enhancing enterprise's design innovation consciousness, so as to tailor a brand personality with distinctive personality for brand creativity. The central exhibition area of the creative hall uses the interactive mode of multimedia virtual interaction and the four themes of "technology, low carbon, creativity and hope" to demonstrate the future trend of the development of "fashionable Silicon Valley" in Shenzhen. The "creative time tunnel", organized by Yi Hui Hui company, will display many inventions and cultural heritages that have profoundly changed human life, including fashionable clothing, embroidery, silver ornaments and looms, sewing machines, folk crafts, etc., showing a summary and classification of the research achievements of garment development in the world and China over the past hundred years, and making a forward-looking exploration of the future direction of China's clothing brand.


    It is reported that this exhibition will enter Shenzhen fashion industry gathering base of the clothing brand will also appear in the "fashion creativity Pavilion", Jesse, Long Hao, fuanna, VIN snow, Hai Jun, Mu Lan, Dudu and other brands will all debut. Shenzhen garment industry gathering base is located in Baoan District big wave street. It is a modern manufacturing base and a green manufacturing demonstration base integrating production, learning, research, business and trade association management. It is a breakthrough for Shenzhen's garment industry based on Shenzhen's reality, breaking the resource constraints and moving towards the high-end road, and will become the "fashion Silicon Valley" of Shenzhen and even the whole nation's clothing industry, famous enterprises and supporting industries.


    The trend is wonderful.


    Apart from the closing ceremony, there will be many large-scale fashion events at the current "trade fair". At the same time, the final of the big wave cup dress design competition jointly sponsored by the Shenzhen science and technology industry and Trade Commission, the Baoan District government and the China Textile publishing house will also be held during the fair. From the perspective of design and creativity, in order to promote originality and cultivate the originality of original design, this competition selected 21 groups of entries from the more than 100 major clothing colleges and universities nationwide to enter the finals. The unique creativity of the new generation designers will be a surprise for this event. {page_break}


    Shen Yongfang said that this year is the year when the "12th Five-Year plan" opened. This year's "Eleventh years of Universiade" in Shenzhen, the "trade fair" will be completed in the new historical development opportunities to turn gorgeous, from focus on product display to brand culture and creative display, change from the focus on business trends, brand value dissemination, from domestic exchanges to international cooperation, Shenzhen "costume fair" will also complete the qualitative transformation and new bloom with the garment industry.

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