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    The Professional Footwear Industry Is Thriving &Nbsp; &Nbsp; The Beauty Market Needs To Be Standardized.

    2011/6/14 11:05:00 51

    Leather Shoes Care Market

    June 14th hearing with the development of footwear to fashion and high-end, professional footwear care industry is booming.

    With the rising temperature, shoe season nursing is in the peak of consumption.

    and

    market

    The shoes and nursing shops that are mixed with good and bad are demanding everywhere, and the quality of service is not guaranteed, but consumers can not afford to spend their money in a safe and clear way.

    In this regard, the reporter recently conducted an investigation.


      

    leather shoes

    Nursing is most popular.


    In a leather shoe care shop in Taitung, a reporter saw that the shop leaflets were posted prominently at the door of the store, and they entered the store. The small shop was full of three or four chairs, which was reserved for customers who came to shoes.

    A small shoe repair machine was placed against the wall.

    In some counters, there are shoes, shoe polish, insoles, beauty ointment and so on.


    It is understood that the membership card launched by businessmen is prepaid membership card, which is divided into two types: gold card and silver card.

    The public can deposit 500 yuan for a gold card, or deposit 200 yuan for a silver card.

    The customers who hold the membership card can enjoy seven to twenty percent off discount in the shop care and cosmetic items.


    Ms. Gao, who is running a card at the store, told reporters that now the types of shoes are increasing and the prices are becoming more and more expensive. They are very happy when they first started buying new shoes, but after a while they get dirty, especially dirty inside, which is very hard to wash, and they do not dare to wash up when they buy high-end shoes.

    Especially leather shoes, now the grade of leather shoes is getting higher and higher, and the style is more and more novel.


    Leather shoes such as cowhide, sheepskin, ostrich skin, deer skin, crocodile skin and so on emerge in endlessly. In order not to let the expensive shoes lose their elegant demeanor, many people want to find professional nursing shops.

    A nursing shop owner told reporters that nowadays people are fastidious about dressing and feel that they have trouble cleaning their shoes. Besides, few people know how to care for leather shoes, especially high-grade leather shoes and special leather shoes, so their business prospects are quite good.


    Nursing price gap is bigger.


    Although these professional shoe care shops are favored by many citizens, the price of leather shoes care is rather alarming.

    Reporters recently visited the market to understand that although the provision of cleaning, nail and other footwear care services, but the price of the business is quite different.


    In some large shopping malls, shoes and beauty shops and specialized shoe care shops, the price of footwear cleaning depends on quality, color and cleanliness, ranging from 40 yuan to 100 yuan.

    Apart from the size of the shoe, the front and rear shoes are divided into imported and domestic ones.

    Generally speaking, imported leather shoes are 20 yuan to 70 yuan, and domestic leather shoes are 10 to 30 yuan.

    Although there are price lists in the store, the annotations are not detailed, and when the price exceeds the price list, the owner will claim that the raw materials are going up and the price list is out of date.


    In some farmers' markets and residential areas near the shoe repair shop, the reporters found that the same service price is much lower, and generally only according to the price of the excipients used in leather leather areas, and there is no "domestic".

    Imported

    It is divided into two parts.

    According to one industry insider, some so-called high-end leather shoes care stores are actually "looking at people asking for prices", where the average consumer is generally a high-end consumer, and the price of the shoes they take generally has to be more than 1000 yuan or even higher. Therefore, the high price of nursing will appear to have a relatively high price.

    The industry told reporters, "in fact, a very ordinary shoe, the market price may be a few yuan, but in that decent care shop, it may sell dozens of dollars.

    This is probably the so-called "store charge".


    In addition to price, the reporters found that many consumers did not establish effective consumption agreements or contracts with their stores when they sent their shoes to nursing shops, and shopkeepers usually only gave consumers a receipt. If consumers had problems with their shoes in nursing, it would be very difficult to safeguard their rights.


    Footwear care market needs to be standardized {page_break}


    "Although some shoe care shops offer higher prices, there is nothing special about the services provided by the street shops."

    For many years, Zhou boss told reporters that cleaning shoes is to add a little ordinary detergent with clean water. After normal cleaning, wash the water again, then put the shoes into the drum to dry.

    If it is a special cortex, use shoes brush to neatly and dry, sometimes some special cream will be applied.


    Such a simple operation procedures, in the merchant's mouth has become a special decontamination, disinfection, deodorization and other "professional care".

    Zhou said: "in the footwear industry, many stores will use water to pretend to be dry cleaning, but they are rarely known to consumers."


    Insiders said in an interview with reporters that the current shoe care industry is not good and bad, the lack of industry rules and regulations, so that the business shop has no rules to follow, to a certain extent, it has led businesses to make arbitrary demands and the quality of service is insecure.

    But the asymmetry of consumption information and the irregularities of businessmen often make consumers spend money wrongfully and not to safeguard their rights.

    Because of the improvement of people's living standards, consumers' demand for footwear care will continue to grow. Therefore, we hope that relevant departments will standardize the industry so that consumers can truly feel relieved and understand consumption.


    It is understood that last year, Tianjin issued the first leather shoes and other maintenance services agreement, the agreement stipulates that customers should truthfully inform leather shoes (leather goods, bags) of the relevant circumstances, and remove accessories and accessories, operators tell the truth of the possible adverse effects of maintenance.

    The responsibility arising from unclear and incomplete completion is borne by the operator.

    To standardize the leather shoes care industry and protect consumers' rights and interests.

    These good practices deserve our reference.

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