AI, Avril, Beijing Meeting

AI, Avril, Beijing meeting

In April 28, 2011, Beijing, Italy's famous sports fashion brand Lotto (Le Tu) joined the Canadian pop rock elf Avril Lavigne (Avril Lavigne), and held the "Ai Le Tu" Avril Beijing meeting in the competitive Garden Art Center.

After nearly three years of absence from China, Avril appeared in the countdown of more than 500 fans in the Avril x Lotto series, and the meeting soon started.

That night, Avril sang the fans' screams for What the Hell and I love You at the scene.

Chinese fans also sent a special gift to Avril, the classic Lotto style hat with the Chinese word "Ai", and the word "Ai" was printed by thousands of smiling faces of fans.

The climax of the event was constant. Avril was also infected by the atmosphere of the scene. He spoke Chinese for the first time and said he would give back fans with better music.

Ms. Guo Junwen, marketing manager of Lotto (China), said at the event: "as the first sports and fashion brand in Italy, Lotto is committed to providing the Chinese consumers with a passion for fashion and fashion experience, with its keen fashion sense and keen product innovation.

Lot to do is the brand proposition of Lotto. It advocates an experiential way of life and attitude, hoping to encourage young consumers to explore, discover, try and experience various forms and new things of life.

Lotto also hopes that through this partnership with Avril and the theme of "Ai Le road", we advocate that consumers, like Avril, will stick to the same life, release happiness and enjoy self discovery.

As Avril said, Love yourself, Believe in yourself, Be yourself (love yourself, believe in yourself, do yourself).

That night, hundreds of fans in the audience were boiling down countdown, Avril wearing Avril x Lotto series new debut, causing the scene fans screaming.

On this visit to China, Avril and Lotto jointly designed and launched a series of Avril x Lotto products.

After attending the 27 day new product conference, he came to Beijing to meet with fans to share his fashion experience.

Avril said: "I am very grateful to Lotto for arranging such a rare opportunity for me to interact with fans.

The enthusiasm of Chinese fans is very impressive.

Through this activity, I hope more friends will like my music and understand and experience the passionate and free lifestyle that I share with Lotto brand. "

At the scene of the event, Chinese fans also brought a pleasant surprise - recording their love for Avril herself and her music with video.

Over 10000 Avril fans, in the Lotto network collection activities, tell the story of their own and idols, and leave the most sincere blessing to Avril.

Li Ying, the fan representative, stood out in the previous online application. Her story with Avril was also lucky to be made short to share with Avril at the scene.

She was also invited to the scene to take part in the event.

In order to convey all the wishes of Chinese fans to Avril, Lotto made a special "smiling face hat": in the style of Avril's favorite hat, with thousands of fans smiling faces, a Chinese word "Ai" was set up, which symbolized the love and support of thousands of Chinese fans to Avril.

Avril was infected by the atmosphere on the scene, and he spoke for the first time to speak Chinese, setting off another round of climax.

In the theme of "Ai Le road" activities, apart from the official launch of Avril x Lotto joint products and Beijing meeting, Avril also took part in the special events in Shanghai.