LVMH Group Or A Small Proportion Of Shares In Shanghai Jahwa

Recently, it was reported that Shanghai's Jahwa stake holder also includes LVMH, and LVMH's investment team went to Shanghai Jahwa inspection.

Ge Wenyao, chairman of Shanghai Jiahua group, said in an interview with "First Financial Daily" yesterday that LVMH group did not want to buy Jahwa group, but he did not deny that LVMH group might have a small proportion of shares, but it could not hold shares.

Ge Wenyao reiterated that although the foreign group in the same industry may be the most wanted buyer, it would be a non foreign and non industry investor who took over the shares of the Jahwa group.

Because they worry that they will resell to foreign invested enterprises after short term investment, and they will not give foreign funds such as Goldman Sachs or Caire.

Ge Wenyao said that there must be some cooperation with LVMH group projects, such as the SPA business of Jahwa group will enter the overseas market, and LVMH group is also participating in it.

He did not disclose other projects that he was working on, but there was news that LVMH group had shown interest in the "twin sister" brand.

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L Capi-tal Asia has a history of more than ten years. Wu Yue, director of LVMH Group China, once said that it is a separate category in the LVMH group. Its investment target should not be confused with the main business of LVMH group. L Capi-tal Asia is a continuation of this business.

It is understood that LVMH group has bought three luxury brands in a few months.

In the past, LVMH has focused on Asian fashion brands rather than luxury brands.

The LVMH group noted that the number of middle class in Asia is increasing, which means higher disposable income. For this purpose, a $640 million private equity fund L-Capital Asia has been set up.

Its responsible person said that in the next two months, another Chinese brand and a India brand will also be announced.

Barriers to pfer have been removed.

For the reasons for the mutual attraction between Jia Hua and LVMH group, Ge Wenyao said that LVMH group hopes to take part in the growing consumer market in China through the domestication of the domestic fashion industry leading enterprises. For Jahwa, the localization of Shanghai Jahwa after the reform is a comprehensive industrial group. LVMH group has reference significance for brand operation and store management.

In fact, in 2007, Shanghai Jahwa positioned itself as a "comprehensive fashion industry group", but because of the institutional reasons, this position was not well implemented.

"The future direction of restructuring will be three aspects."

Ge Wenyao said, first, cosmetics and related businesses, this will always be the main business of home improvement; the second is the cosmetic industry outside the fashion industry, including jewelry, clothing, watches and clocks, porcelain and so on, this is also the incoming investors are good at and expect; third is the The Inn Boutique business, international fashion group LVMH, Armani and so on have their own high-end The Tophams Hotel, this is also the distribution center of fashion products.

Since the suspension in December 6th last year, the process of Jahwa restructuring has gone through a short period of time. Ge Wenyao said: "the procedural problems of restructuring will involve some energy, but will focus on the business."

He said that the biggest contribution to JAC's performance is "Herborist" and "six gods". GF, Maxam and Jia An three brands will be the most important brands in Jahwa's recent development.

This emphasis has been successful. The growth rate of men's skin care brand GF has exceeded 65% this year, 1~5.

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On the process of restructuring, Ge Wen Yao said: "before the listing, the seller's perspective has been completely removed."

The audit report will be officially released on the 20 th of this month.

Excluding the previous pfer to Shanghai city investment and Shanghai, a total of 9.8% stake in the market (by market value of about 1 billion 600 million), the Jahwa Group intends to pfer the remaining shares of Shanghai Jahwa (29.09%), plus part of the related assets outside the joint stock company, the total assessment value is about 5 billion yuan.

These shares and assets will be listed at the Shanghai stock exchange in early July according to the relevant regulations of state assets management.