Children'S Shoes Brand Bubblegummers Stationed In China

After several abortions and hard negotiations, Italy's top children's shoe brand Bubblegummers, which belongs to the Bata group, has finally officially entered the mainland of China. At this point, the international brand reserve in children's shoes is no longer overhead.

When talking about the difficulties in negotiating with Bubblegummers, he said, "the brand of counterfeit shoes is too serious in China's children's shoes market. 9 of the 10 brands claim to be brand names of developed countries such as Italy and the United States. They boast that they have hundreds of hundred years of history. If they mix up a few English letters, they will become an international brand. The tough behavior in the country has given Bubblegummer a real bad signal like the real international brand. It is considered that the market management of the mainland's children's shoes is chaotic and the market is not mature enough. In order to achieve the international image and international quality of Bubblegummers, it is better to abandon the huge mainland market and not take such a big risk." in the case of Bubblegummer,

From the words of Li Ye, Yongsheng general manager, we can see that the phenomenon of foreign brands has caused a certain negative impact on China's international integrity. At the beginning of CCTV's exposure to the European code, the brand fraud officially came to the surface. Because most foreign countries and regions have very low requirements for registered companies and registered trademarks, many local companies that have simply registered abroad have naturally become "overseas headquarters", and the "fake foreign devil" companies in China have also become a "general agent" in China or in the Asian region.

Advertisements began to hype.

The brochure has a history of 100 years, making up a story about the development of a brand. The story is rich and material. The photos posted by foreigners are famous for their famous designers or brand initials. This makes the evidence of the world very clear and impressive. Because some of the franchisees or consumers generally have vain psychology and worshipping psychology, coupled with limited recognition ability and poor sense of law, to some extent, they indulge the propaganda behavior of using fake foreign brands, and thus can not stand such an offensive and enter the trap.

Although it has been exposed to a certain extent, many enterprises in the society, especially children's shoes and children's shoes, are still keen on foreign brands, and have developed foreign experience. Then they use these fake foreign brands to promote and even mislead consumers in the promotion of enterprises, which has caused the integrity crisis of domestic enterprises in the whole children's shoes industry.

This also led to the initial mention of Bubblegummers, a truly powerful international children's shoe brand with a high degree of misgivings on the mainland market. In addition, the chief executive of Liye Yongsheng in Beijing also talked about the reason why "Bubblegummers is authorized to get a rush because of the fact that Chinese consumers have spent a lot of time and money on low-quality children's shoes, and do not appreciate the high quality of the real European version of children's shoes, resulting in a decline in overall aesthetic ability, which is not conducive to stimulating the progress of domestic children's footwear industry."

The possibility of competition, and from the current situation, compared with the Bubblegummers super mature international brand, the gap is still huge. Bubblegummers belongs to the Bata group. For 35 years, it only specializes in children's shoes of 0-12 years old. Italy's strict working methods, unique aesthetic ability and lively design style make Bubblegummers's children's shoes reflect the three major design concepts of "health", "comfort" and "full of children's interest" in every detail. In particular, the three European and American cartoon characters have been introduced as the endorsement of timamypet. The exaggeration of their shapes and humour greatly enhance public awareness and acceptance. The design level and quality of children's shoes are undoubtedly the great dividing line between international brands and domestic brands. The child's shoe manufacturers' fake efforts in brand can be used to improve the design and manufacture of children's shoes.

It has created more than 8000 stores in more than 60 major cities in five continents and sold fifty million pairs of children's shoes every year, with a turnover of up to more than 300000000 dollars. It is the world's most famous brand of children's shoes.

The internationalization of Bubblegummers is the accumulation of brand and franchise in the past 35 years, and it can not be exchanged by one or two days of boasting. So the mainland children's shoes brand should invest funds and R & D strength in the design and manufacture of children's shoes, so as to put an end to low-end fraud and make the market a quiet place.