The Magic Little Red Shoes That Women Can'T Stop

?

In April, famous Women's shoes brand Christian Louboutin sued the same well-known luxury brand Yves Saint Laurent, claiming that the legendary brand violated the trademark rights and produced Louboutin's patented "red soled shoes".

However, a spokesman for YSL said that the "red background" could not be regarded as the patent of Louboutin. It is a common practice to use red as the sole color! Going back a long time, His Majesty Louis XIV wore a red background in the 17th century leather shoes , and then to the later classic fairy tale film The Wizard of Oz.

Two centuries later, Hans Christian Andersen, a Danish writer, added another significant touch to the history of "red soled shoes". In the story "The Red Shoes" created by him, the beautiful and lovely girl never stopped dancing after she put on the magic red shoes, never stopped, never took off the red shoes

?

In 1939, the release of The Wizard of Oz further consolidated the wonderful connection between "Little Red Shoes" and magic. Adrian, the costume designer of MGM Film Company in the United States, explained: "The small leather shoes with red round head and short heels brought a glimmer of hope and innocence to the darkness of the Great Depression and World War II.

?

In 1948, the story of red dancing shoes was put on the screen. So far, it is still a classic part of classical ballet.

?

Let's look back at the lawsuit of Christian Louboutin and YSL. In fact, no matter Prada or Steve Madden, every manufacturer can produce red soled shoes. Louboutin's focus is not on the use of color, but on the "red background" has always been the most iconic design of the brand.

Since Sex and the City was broadcast on HBO, owning a cabinet of high heels has become the dream of most women. In the 1990s, the most desirable footwear brand for women was undoubtedly Manolo Blahnik, followed by Christian Louboutin.

What makes Louboutin so popular? The answer, of course, is the highly recognizable "red background". Although Manolo Blahnik's shoes are beautiful, it is often difficult for people to recognize them at a glance. But only once you see the red background, you must know that it is Christian Louboutin. In the past decade, Louboutin's "red background" has been regarded as a symbol of women's identity and status.

Although Louboutin has a long history of producing "red soled shoes", YSL has occasionally produced red soled shoes since the 1970s. How will the war of words between these two brands develop? We will wait and see.