Vigorously Promoting The Regulation And Upgrading Of The Apparel Industry'S Tail Market

The tail cargo market is a new business form that has emerged in recent years, mainly based on the sales surplus and surplus inventory. Since 2007, there have been more than 10 commodity rich and cheap tail goods markets in Beijing, such as Tian Lan Tian, Tian Tong and Tian Hui. Since then, Shanghai, Tianjin, Guangzhou, Ji'nan, Zhengzhou and other cities have also seen the tail cargo market. In order to promote the healthy development of the tail cargo market, in July 2009, the relevant departments of the state promulgated the "technical standard for tail cargo market management and industry standard". In May 7th of this year, China Market Association and Beijing Tian Lan Tian Tail garments 18 units such as the wholesale market jointly signed the proposal to strengthen the standardized management of the tail cargo market, and discussed in depth the regulation and upgrading of the tail cargo market.

China is a big manufacturing country. The emergence of the tail cargo market is undoubtedly of positive significance. For example, provide a specialized sales channel for the large number of stockpiles of the manufacturer, and provide the mass consumer group with High quality and inexpensive Goods to the international market financial crisis Manufacturers that have frustrated export setbacks find ways to sell domestically, thereby promoting the adjustment of industrial structure and so on.

However, because the commercial mode of the tail cargo has not started for a long time, the emergence of this new business format will inevitably be accompanied by corresponding problems. More obvious is that blindly follow suit, a batch of tail goods market has opened in succession, goods are not pure, tail goods only account for 30% or less of the merchandise sold; there are violations of intellectual property rights, counterfeiting and shoddy phenomena; price management is chaotic; there is a phenomenon that the tail cargo is higher than the price of the goods; the market environment is chaotic, and there are security risks. The popularity of the tail cargo market has also attracted much discussion.

The main body of the stock market, such as Tian Lan Tian, offered to implement the industry standard and publish the proposal, which is undoubtedly of great significance for promoting the development of the tail cargo market. The author believes that when market participants consciously strengthen the management of tail cargo market, it is also necessary to adopt "internal and external integration" to promote the healthy and orderly development of the tail cargo market.

First of all, we must improve the access standard of the tail cargo market, strengthen quality supervision, enhance market services, protect intellectual property rights, strengthen brand authorization, and carry out scientific and rational planning of the tail cargo market.

Secondly, we should expand the industry and promote market segmentation. At present, the tail cargo is mainly concentrated in the field of clothing and leather shoes, and the market for electronic, daily ceramics and even the tail goods of the means of production needs to be further developed. The consumption, wear, housing, use and row of different levels of consumption groups exist. Only by developing the mode of coexistence of multiple, multi grade commodity lines, can consumers make the goods more convenient, and the goods that are "Amoy" are more practical.

Thirdly, we must promote business model innovation. In the tail cargo market, enterprises in the industry should establish a relatively complete sales service system, and establish corresponding logistics distribution, financial revenue and expenditure system, and price system. We should break through the market limitations of the booth system based on rentals only in order to get more consumers and brand names.

The tail cargo market has great particularity. Only by strengthening market supervision, expanding the industrial field, promoting market segmentation and promoting business mode innovation, can the tail cargo market effectively play a positive role in scientific development and low-carbon economy, and become a powerful tool for China's industrial restructuring and reducing the cost of enterprises.