Three Basic Elements Of Running A Good Coffee Shop

　　 Management The cafe as a highly emotional industry is very popular. fashion The welcome of the people and the pursuit of the taste of life after making money is indeed the best choice for both sides. As a result, many of them are involved in business. Culture People like to run cafes, so that the cafe has a rich cultural atmosphere, so that the cafe is more attractive. As a matter of fact, there has been a boom in cafes in large, medium and small cities in China.

If you want to open a shop, you might as well try a cafe. Then, how can we run a cafe without losing taste? How can we be a member of the first class Cafe happy family? Obviously, we understand that the key to running a cafe can get rid of such a blank state. When your life becomes more interesting, you also find that your business, social and management level has become more relaxed.

Coffee shops are one of the retail businesses. Retail is the last link in the transfer of goods to consumers. Due to the different operating conditions and contents, various specialized shops are produced, including sales of clothing, food, housing, transportation, education and entertainment. Cafes belong to the category of food, but the main goal is coffee. Because of direct contact with consumption, the consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life form and the identification of customers are the prerequisites for setting up shop.

　　 Good port

The proper location is the key to the selection of coffee business. Once a friend said, if a coffee shop can choose a good and proper point, the success rate of the business is over 70%. If we fish in a very low position, don't expect to have a good harvest. Similarly, if the customers' footprints are sparse, sales volume will be hard to achieve even though the shops that have been built have displayed attractive coffee. The principle of selling coffee shops is to build shops (usually called "ports") in places where customers can fully attract customers. Especially small cafes, because it is not like other large coffee shops have other comprehensive skills, so we should pay more attention to the choice of location, which will be the starting point for the success of cafes.

　　 Excellent coffee

In a coffee shop, the power of coffee must be strong. No matter what kind of coffee it is, if the price is high, or the quality of coffee is not good enough, the composition is not complete, or the stock of coffee is not enough, it will immediately affect sales, and naturally it is not easy to increase fixed customers. In the cafe business, not only the competition of cafes in the region, but also the competition of various stores, so the beauty of coffee becomes the foundation for the success of the store.

Commodities, as a whole strategy, need constant attention for cafes. Comprehensive merchandise related activities such as business plan, coffee purchasing, coffee development, stock management, and logistics business are closely related to the strengthening of the commercial strength of coffee shops.

　　 Excellent service

The most direct thing is that the coffee shop attendants should have graceful posture while waiting for customers, and pay attention to the appearance of clothing, make-up and other instruments. All attendants should have rich knowledge of coffee, give timely instructions to customers, and at the same time have the ability to negotiate. In addition, the interior decoration facilities, attractive and aesthetic bar furnishings and lighting of shops should be effectively applied, and further enhance the publicity effect of advertising media and provide various service facilities. In short, the service capacity of cafes must be integrated with "people", "equipment" and "convenience".

That is to say, the success of a cafe basically requires the effective use and cooperation of the three elements of "port", "coffee" and "service". At the same time, at the time of operation, information collection, such as frequent competition and consumer demand changes, should be kept in mind as a management adjustment and improvement.