Zhou Hongyi: I Was Taught By Ma Huateng.

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　　 Zhou Hongyi The opening of the Tencent is called "open". His tone is calm and sharp. pony What I did was the advice I gave two years ago. "

In May 31st, Qihoo 360 chairman and Chairman CEO Zhou Hongyi chose to meet reporters at the Sofitel Wanda, Beijing, not far from the company.

This is the first time Zhou Hongyi faced the domestic media after the 360 listing. This time, he came up with a high-profile gathering of Internet peers to hold the first Internet open conference. Jingdong mall, Shanda network and other 1000 executives and industry elite from more than 800 enterprises such as e-commerce, games, software, mobile phone applications and Vc firms. 360 since its establishment in June 2005, it has never been so high profile. During the period, 360 announced the opening of the 360 degree open platform.

Like the development of products, Zhou Hongyi advocated quick decision, and this time he shouted to open up. Tencent will hold its own open conference in June 15th.

It is about listing to let Zhou Hongyi "pipe his mouth" for too long. This time, he also talked freely about 3Q war, talking about Tencent, talking about Baidu, talking about Alibaba, and talking about the achievements of listed companies. Sofit's Champs Elysees hall, from afternoon to sunset, belongs to him and reporters.

A

"We are barefooted.

It's completely open. "

Zhou Hongyi stressed that there is no way out for the 360 open platforms. "If you want to use this user to do a closed thing, there will be no way out." He called this user, now has about 345 million of the scale. Zhou Hongyi said: security is the core, browser and desktop products are the entry, others can be open and cooperative.

Reporter: 360, where is the foundation of thorough openness?

Zhou Hongyi: 360, the history is very short, and many businesses do not have time to do it. We do not play games, electricity providers, micro-blog, music, community, we are barefoot, this is our thoroughly open DNA. 360, with this 250 spirit and doing 110 things, like last year's 3Q war, we attract cannon fodder to cover more Internet start-ups. We are actively opening up, and now many large Internet Co are also "open".

Reporter: how to open the 360 degree open platform?

Zhou Hongyi: our open platform is completely open, including products like Baidu and Tencent. The 360 degree open platform will open the whole line of business to partners, only do the platform not to do the application, and establish high bonus to encourage developers. What start-ups really lack is not money, but the experience of products and markets. The traffic that developers need is accessible through open platforms.

Reporter: do you mean that some companies are open?

Zhou Hongyi: there are indeed some pseudo openness. Because these companies are still open, they are constantly making various applications, and are not willing to just open platforms, and are not really helping developers make money. In the current context, helping developers and start-ups grow is a matter that can not be ignored. Facebook and apple walked the same way.

Reporter: what is the role of the 360 in the open war of the Internet?

Zhou Hongyi: 360, not a shark, just a catfish, hoping to stir up the Internet, let more companies in the industry lay down their feet and devote themselves to the open tide. Now grand game, NetEase mail and so on are gradually opening up, Alibaba has been particularly open, Alipay aimed at e-commerce, has been very single-minded.

"I haven't spoken for a long time." As he said, 360 listed, he said much less.

Take off the red vest, take off the red sweater and take off the red T-shirt. This time he wore a warm pink dress shirt and two cufflinks on his wrist.

Zhou Hongyi, the red cannon, became pink. He did not want to acknowledge his changes before and after the 360 listing, but it was real. He was a little gaunt and hoarse.

"Often firing at others' activities, you have to be more careful in your meetings." In a press conference with reporters, Zhou Hongyi started humorously. At the scene, a prepared PPT could not open the demonstration. Zhou Hongyi kept his offensive humor. He laughed and said, "there are so many recent events. We just can't fight PPT. Yesterday, was there a domain name that could not be opened?" (implying that the Tencent homepage could not be opened for a while on the previous day)?

"No matter what the future holds for 360, I have become a Chinese Internet player." When chatting with reporters, Zhou Hongyi was more casual. "Privately, I don't like to brag. Do you all say that I am the best product manager? I was an excellent technician first, then a good product manager, and then a good innovator."

It's been too long to communicate with reporters so relaxed. Even though the staff reminded Zhou Hongyi again and again, he still insisted on chatting with reporters.

For some questions asked by reporters about the use of 360 new desktops, Zhou Hongyi asked reporters to send him an email, which he answered in detail. At this time, he is not the chairman of a listed company. He is just a product manager. {page_ Break}

B

"We do not want to be the only or the first open platform," Zhou Hongyi said. 360, we hope to push the Chinese Internet more open. He judged that under the current trend, the large closed companies would consciously and unconsciously become open to some extent and eventually form a new balance based on different advantages.

Reporter: 360 when did we start considering the open platform?

Zhou Hongyi: 360 the real consideration of open platform is after the 3Q war. When you face a strong and closed opponent, you have to open up to survive.

Reporter: do you mean opening is driven by the 3Q war?

Zhou Hongyi: 3Q war has no personal resentment, company resentment, no specific love and hatred. Whether open or passive, the 3Q war has made us rethink and really realize that opening up is a very good result.

Reporter: in June 15th, Tencent launched an open platform. Before the 360 opening conference, there was a voice saying it was a conspiracy.

Zhou Hongyi: This is not a conspiracy, but a ploy. Tencent open platform currently does not see what products, we are considered original.

Reporter: how do you evaluate the opening of Tencent?

Zhou Hongyi: what Ma Huateng did today is what I recommended to YAHOO two years ago. In the past, Tencent did not invest in their own businesses. Now they start investing. They were not open before, but now they are open.

Reporter: will the 360 platforms get through with QQ?

Zhou Hongyi: it doesn't depend on me to get through with QQ.

Reporter: will the 360 platform and Tencent platform conflict?

Zhou Hongyi: Tencent platform and the 360 platform are not contradictory. They may all succeed. For example, 360 will cooperate with Shanda and giant, the game will do more, and Tencent will not do so many games.

C

In March, his Qihoo 360 went on sale in the United States and its market value doubled. Since May, the share prices of Chinese companies listed in the US have fallen, and the breakage of IPO companies is more common. There is also a voice interpretation, the 360 financial report is not ideal.

Reporter: before, you have been silent about the issue of listing, and how do you see the 360 listing?

Zhou Hongyi: 360 listing is a reward for employees and shareholders. It is an explanation for the industry and a recognition of international capital. I never judge the company by market value or income. 360, I will not say that I will be the biggest company in the future. I will not be so eager to make money.

Reporter: there are voices saying that 360 quarter earnings are not ideal. What do you think?

Zhou Hongyi: Qihoo's market capitalization is a loss. I am very satisfied with the market value of Qihoo 360. At present, the Chinese IT enterprises listed on the US stock market are only 360 below the issue price. I rewarded 20% of the stock and options to the employees, which was not calculated at the cost, but in the US stock market, this is regarded as the cost. Such a fall in market value is widely understood in the United States and has never been questioned by the US stock market.

Reporter: this time, 360 security desktop will be released. What new products will be launched next?

Zhou Hongyi: this conference is not a new product conference, but also an open Internet Conference. The products behind do not tell you. I have to control my mouth. Before I said, I couldn't understand everyone. I was too busy. Now, if you can't, analysts will let you explain that you must abide by the rules of the game of listed companies.

Reporter: what is the difference between domestic IT enterprises and American IT enterprises?

Zhou Hongyi: lack of creativity and vitality. In addition to investing hundreds of millions of dollars in the US stock market, IT companies overseas have to learn the innovation power of the United States. Do not copy the surface, copy the spirit of others. Many excellent entrepreneurs in China are not in the open position because they do not have sufficient traffic and user support. They are in a very unfavorable position in competition with these big companies. {page_ Break}

D

Opening up is the theme of the Internet in 2011. Zhou Hongyi said that for some software 360, it is impossible to divide the accounts. This kind of destruction of the current Internet platform rules may lead to another war between the Internet platforms.

Reporter: what are the criteria for opening up?

Zhou Hongyi: users are not satisfied by a company. It's like a user's clothes and shoes. I have a suggestion that our accounts should be shared with each other, because users are all Internet. Once the accounts are opened, many new accounts and cooperation modes can be realized.

Reporter: under the open platform, how can 360 make money?

Zhou Hongyi: the free security service is used to get users but does not generate revenue, and the value-added business that can be profitable, 360 is ready to be realized through the open platform, one is advertising, the other is two accounting.

Reporter: how to determine the proportion of split accounts?

Zhou Hongyi: developers can't get money or make big money. He has no interest to drive better products. So I think the future share ratio is different in different fields. 360, we are going to help Chinese software developers and start-ups to make money through some advertising systems, and do not separate accounts. All revenue is provided to relevant developers.

Reporter: but this is the way to destroy the current Internet platform accounting rules.

Zhou Hongyi: the Internet can not be static. Whoever shut up dies fast. Before you may be a dinosaur, but the environment changes, and dinosaurs will die. Giving users the right to make money for partners, in fact, the most successful business in the world is to help others earn money. Flexible account sharing is also a part of openness.