Wenzhou Shoes Speed Up The "Famous Store" Layout &Nbsp; Two Or Three Line Market Department Stores Are More Popular.

The ninety-ninth session of the three China footwear and leather goods fair and the "famous brand shops" docking exhibition ended in Shanghai. Compared with previous years, fewer high-end department store executives, more than two or three line market department store professional buyers, docking site more lively and direct. Wenzhou City Kangnai , AOKANG , Spider King Footwear companies such as Japan and Thailand, Paul, and other exhibitors said that for the past few years, the largest and most excellent cooperation is the two or three line market department store and chain shoe city.

　 Better results for professional customers

Paul, director of the footwear industry at the third time, said Chen Xianjing: "this year's effect is the best." Because customer groups are more targeted.

Chen Xianjing said that the last two sessions can be described as "fishing nets with big nets". This year, the company has targeted more than 200 professional high-end department store chiefs or CEOs. In the early stage, it has strong pertinence in both goods and exhibitions, so the docking effect is very good.

Ge Mei Chi shoes industry is the first time to participate in the exhibition, according to its marketing vice president Cheng Hong, the docking effect is good, every staff member at the exhibition site is very busy. The company successfully butted many shoe city and department stores such as Daqing New Mart, Jin Baichuan, Hunan special shoe industry and so on. He said that some shoe city exhibitions were enthusiastic, and there were more buyers in the two or three line department stores.

It is reported that Jin Bai Chun Industrial Group has 15 professional shoe cities in Gansu, Qinghai and Ningxia, ranging from 700 square meters to 5000 square meters. At the scene of the docking exhibition, its chairman, Li Xiuye, is very interested in brands such as Wenzhou's India bird, Josini, and so on, hoping to further cooperate.

Organizers of the exhibition said that in order to make docking more direct and convenient. In this year's exhibition, the number of high-end department stores has decreased, and some professional stores in the two or three line market have been added. And in recent years, most of the big department store executives have been replaced by purchasing managers this year. Some Wenzhou footwear enterprises responsible for each person said, in fact, these two or three types of market professional department store buyer, shoe city store manager, exactly in line with the positioning of Wenzhou shoes channel, also can make docking effect better.

Exhibitors accelerate terminal layout

Wenzhou AOKANG, Japan and Thailand, Paul and other shoe companies have participated in the exhibition of "famous brand shops" many times. The exhibition accelerated their terminal layout in department stores and chain shoes cities.

AOKANG group responsible person Youxian Yong said that for three consecutive years to participate in the "famous products into the store" activities, AOKANG in shopping malls, department stores terminal increased by two hundred or three hundred. At present, it has worked with many chain department stores such as Shanghai Bailian Group, Guangzhou modern department store and Taiwan Rd. You Xianyong said that with the development of large shopping malls more and more high-end, some supermarkets department stores low cost and rapid expansion, but more suitable for Wenzhou shoe enterprises.

After taking part in the docking Exhibition for the first time, Paul added more than 200 terminals to some high-end shoe cities in China. Chen Xianjing said, at present, Paul Getty's main channel terminal is to develop a chain shoe city rather than a franchised store.

The Japanese Thai Group has also docked with some stores such as the South and Central Plains. Jin Zhefu, chairman of sun Tai Group, said that the company's exhibition is mainly based on the exhibition image, but it can make the branches into shopping malls and department stores more convenient.