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China'S Jackets Wear The World Jacket To The World.

2011/6/3 13:59:00 215

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K-boxing

The "King's return" is a symbol of the "King's return", which is composed of four disconnected asymmetrical figures, which symbolizes the aggregation and convergence of the four directions in the world, echoing each other, and harmonious co-existence, forming a totem image of a self confident king, which implies the concept of "powerful company".

The cosmos view of astronomy is to observe time and change, and to see humanities as the world "; the middle blank decorative pattern marks, like official seals, is a symbol of honesty, a solemn promise, representing the values of the strong men's suit for improving the quality and respecting the customers.

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1, brand story

In the past 29 years, he has been focusing on the jacket for a long time, and has used the unique design to end the monotony of the jacket, thus becoming the leader of China's high-end fashion jacket.

The strong men's clothing, leads the jacket and the matching clothing design, lets the leisure suit be more fashionable.

2. Interpretation of logo

The symbol of the strong tyrant man's dress symbolizes the return of the king from four unconnected asymmetrical figures to the center of the axis, representing the aggregation and convergence of the four directions in the world, echoing each other, and harmoniously coexisting, forming a totem image of a self confident king, which implies the company of strong driving.

The concept of cosmos, which is based on astronomy to observe time and change, and looks at humanities, is the world view. The middle blank decoration marks, like official seal, is a symbol of honesty and a solemn promise. It represents the value of Stripe Mens men's quality improvement and respect for their customers.

View.

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[corporate culture]

vision

The first brand of the world jacket, the first brand of Chinese men's wear.

Brand mission

Leading the Chinese jacket to the world.

Core values

Three ideas

A person can do a good job in a lifetime.

Unite all the people around us and trust all the people around us.

Talk about reputation, take responsibility and emphasize virtue.

Six hearts

Ambition, confidence, concentration, intention, conscience, love

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Interpretation of the corporate culture of Zhen Ba -- a benchmark for finding directions: Interpreting "three thoughts"

The "three thoughts" is the ideological weapon for the development and growth of the powerful tyrant. It is also the valuable experience that the powerful tyrant has accumulated over the past 20 years. It is the crystallization of wisdom of all the staff of the powerful tyrant men's clothing. It is the spiritual wealth shared by all the powerful tyrants, and it is also the guidance for the tyrants.

A strategic direction for another brilliant achievement.

1, a person can do a good job in a lifetime.

Interpretation: This is the core values and management philosophy of RBA.

There are three key words that should be firmly grasped: "one life", "do well" and "one thing".

The first thing is to set goals, that is to say, "one thing", that is, to create the brand of "hundred years' strong fighter".

After doing it, it is necessary to spend a lifetime to do it. It is not easy to string, do not change the way, do not go all the way, do not change, and must do "good".

2, unite all the people around us and trust all the people around us.

Interpretation: unity and cooperation are the foundation for all businesses to succeed.

The success of the strong fighter originates from the cohesive force of the team. It stems from the fact that the six strong hearts of the strong fighter originate from a team that is united, dedicated, realistic and efficient.

Unite all the people around us.

Starting from the concept of teamwork, a spirit of voluntary cooperation and concerted efforts is achieved to achieve the established goals.

Unity is based on trust, which can mobilize all resources and talents of team members.

Being trusted is a rare honor.

It is a good virtue.

Trust is believing and dare to entrust.

All of them are united and cooperate with each other and trust each other at all times, so that they can create a legend of jacket.

3, talk about credibility, take responsibility and emphasize virtue.

Interpretation: reputation is the way of business and the law of survival. All the people of RBA must establish a sense of "survival and reputation of enterprises". Responsibility is the rule of development and the law of prosperity. All of them must establish the responsibility of "enterprise prosperity".

It is the sense of "Ren", that is to emphasize virtue and talent, which is the basis of competition and the law of competition.

The "three thoughts" is the practical experience of the powerful people after 27 years of refining and summarizing, and constantly forming the characteristics of "strong fighter". It is the essence of culture that can not be stolen and cannot be removed, and it is also the essence of wisdom that can not be bought and carried away.

This is the core of power fighter.

Competitiveness is the code of conduct for all powerful people.

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Unscramble the enterprise culture - the power of achieving the dream: reading "six hearts"

The idea of entrepreneurship of "six hearts" refers to Chairman Hong Zhaoming's ambition, confidence, dedication, diligence, conscience and love.

The connotation of "six hearts" has profound implications at three levels.

The first level: ambition and confidence.

Ambition means our ideals, our strategy, our goals and our vision.

Our ambition is to build the world's first brand of jacket.

Confidence is the driving force for our realization of ideals, the booster of achieving our goals, the conviction of success and the desire for success.

Confident

The core is "faith", that is, we must believe in the ambition and vision of the power fighter.

Ambition is only thought, desire, confidence is the driving force, tension is the only way to achieve ambition only by building confidence.

The second level: concentration and diligently.

Attention and diligently are the two magic weapons for success of a powerful man. Only by concentration can he concentrate on his profession.

Only by heart can we do fine work and do well.

Confidence is the premise, is the guarantee, the attention and the heart is the process, is the temper, the ambition is the goal, is the result.

Expert

The source of the strength of heart and heart in the success chain is an invaluable treasure without logo.

To do nothing is a great cause of accomplishments. Nothing can be done without effort.

Strong fighter is a place to do business. It's a capable place to work.

Where you are a big business, you are a hero and a hero. When you join the team, you must always adhere to the core values of "one person can do a good job all his life". Concentrate on selling the brand of the brand effectively, and manage it vigorously.

Caring for the brand is the key to our ambition.

The third level: conscience and love.

Conscience and love are the moral and social responsibilities of the team. This is the cultural wealth of the team.

Conscience is the basic requirement of life and the inevitable obligation to society. It is the rational judgement of human nature for evil, good and evil, right and wrong, true and false, beauty and ugliness.

Evaluation ability.

Love is the inner feeling of human nature and sublimation and sublimation of conscience.

The essence of love is dedication and giving.

Conscience plus love is the rule of a team of heroes. With conscience and love, they both love and love others.

Love society, like love, is a qualified member of the powerful army.