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Counting The Three Chinese Sports Brand NBA Stars To Speak Against Each Other

2011/5/28 14:03:00 738

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Count The Three China Sports Brand NBA Stars

In China Shoes and clothing Field, especially motion Brand has such a phenomenon, that is, competing with the United States men's basketball professional league (NBA) hook, take the NBA route. Either advertise in NBA venues or invite NBA stars to endorse their brands, or sponsor NBA sports events or become strategic partners with NBA. China's shoes and clothes are competing for the NBA cake. This makes many consumers at home have some doubts about why they are going abroad to advertise with large sums of money. There is only one reason. With the development of Chinese players such as Yao Ming and Yi Jianlian in the United States, NBA The number of Chinese fans is also growing, while 465 million of China's young people are the target consumers of sports brands. Let's count the NBA complex of China's famous shoes and clothing brands.

1, "Lining" hand in hand NBA China Sports summit cooperation

In January 18, 2005, Li Ning Co and NBA jointly held a signing ceremony for strategic partners in Zang cool (No. 4 hospital, Beijing). {page_break}

Lining was the first Chinese sports brand to launch cooperation with NBA. In 2005, Li Ning Co Ltd and NBA jointly held a news conference to announce that "Lining" officially became the "NBA strategic partner". The combination of famous domestic sporting goods brands and top international competitions has undoubtedly expanded Lining's influence in the global sports market.

In January 10, 2006, Li Ning Co signed the first NBA player: young Damon Jones.

Li Ning Co successfully signed NBA Cleveland Cavaliers defender Damon Jones, Damon Jones became the first player to compete in the NBA arena wearing Chinese sports brand, thus successfully breaking the foreign brand unification of the world's top basketball tournament. At the signing ceremony of the press conference, Li Ning Co Ltd CEO Mr. Zhang Zhiyong excitedly said, "Lining" professional products represent the first entry of Chinese enterprises into the NBA arena, proving that our products are recognized by the top athletes, and the development of China's sporting goods industry will open up a new chapter in history. {page_break}

The media is more concerned about the "NBA game history for the first time appeared in the Chinese sports brand players." Some media commented commentatively: "when Chinese enterprises use NBA stars as spokesmen for the image, it means we already understand and have the initial strength to stand up on the shoulders of NBA." "Lining" can sign a contract with NBA star, giving the market greater confidence. At that time, the media had the expectation of commenting: "N years later, if Chinese enterprises can sign up NBA top stars like Kobe, O'neal, Maddie, James and so on, only Nike, Adidas and other international giants will be able to meddle in the past, maybe that is more prestige and more proudly than Yao Ming's election."

The Big Mac on the field is invincible and is simply born for basketball.

Encouraged by the "Lining" then began negotiations with O'neal, and eventually recruited O'neal to its flag. {page_break}

Chuck Hayes

The Rockets' Chuck Hayes is the "third." In December 2006, Lining signed a contract with Hayes. Hayes's 1.98 meter height is not outstanding in NBA, but the power forward is a rebounding expert on the field, effectively relieving Yao Ming's pressure on the inside of the Rockets. In the 2006~2007 season, Hayes will play Lining's professional basketball shoes.

However, for the first time, Hayes signed for only one year. But soon, Chuck Hayes and Lining renewed the contract. {page_break}

Lining then signed Byron Davis from the Jinzhou warriors to Losangeles clippers.

Li Ning Co announced that Jose Calderon Calderon, the core point guard from the NBA raptors in Toronto, has officially become a signing player for the Lining brand, Jose. This is another heavy attack on Lining brand after Shaquille ONeil and Baron Davis. The Spanish talent star has also lived up to the love and care of the Li Ning Co. He has been wearing Lining's boots for NBA. "These shoes allow me to control my rhythm well, whether it's a quick start or a breakthrough, which really helps me. This is exactly what I want! " Calderon said excitedly. {page_break}

Evan Turner NCAA is the strongest swinging player. Ohio State University, the core of the 2010 NBA draft, was selected as the best player in the 2009-10 season of NCAA (Oscar Robertson prize) by the National Basketball Writers Association.

With the accession of Evan Turner, the Li Ning Co once again proved to the whole world the speed and stability of its internationalization strategy. In this regard, Ms. He Dongjian said: "professionalism and internationalization have been Li Ning Co's pursuit and unchanging business objectives. This joint effort with Evan Turner has made us more confident in basketball and international markets. {page_break}

　 2, PEAK has another way to cooperate with NBA rocket team.

PEAK is the first basketball brand followed by Chinese fans. This is certainly true, but it does not seem so simple. PEAK has become a bridge between Chinese fans and NBA.

PEAK NBA sign players to show off

Sean Battier (Shane Battier) {page_break}

Jason Kidd (Jason Kidd),

Artest {page_break}

Kell Kyle (Lowry),

The Rockets once Carle Landry (Carl Landry) {page_break}

Sasha Vujacic (Sasha Vujacic),

Since Yao Ming joined the Rockets 9 years ago as a champion scholar, Chinese fans have been warming up with the Rockets. In 2004, PEAK helped to support the Rockets' home TOYOTA center in 2004. Since then, PEAK has been inseparable from NBA and rockets. At present, PEAK is a strategic partner of NBA and a partner of rockets and nets. Its 15 NBA players, such as Battier, lorry and Paterson, are distributed in 13 of the 30 teams of the NBA alliance, and PEAK's influence is increasing day by day. PEAK is not only a sponsor, but a part of NBA. {page_break}

PEAK's billboard in TOYOTA center of rocket home

As the top professional league in the world, NBA has high requirements for the qualifications of sponsors. Xu Zhihua said that PEAK began sponsoring the "All Star game" of the European Basketball League at the beginning of this year and began to contact with the Rockets. The other side learned that the negotiation process was progressing more smoothly when PEAK was "China's aerospace cooperation partner" when China Shenzhou six was flying this year. {page_break}

　 3, Anta signed a line of NBA stars to dig the corner of Adidas, the world's biggest brand.

Garnett

Zheng Jie, executive vice president of Anta Sports Products Limited and NBA star Garnett jointly signed on the special jersey, symbolizing the beginning of the cooperation between the two sides. {page_break}

NBA star Garnett, who has a high popularity in China, has also been put into the embrace of Anta, a Chinese private enterprise. The significance behind this shift is that a native Chinese sports brand has finally dug into the corner of Adidas.

Anta signs Francis {page_break}

Anta signed Scola

Anta and NBA Houston Rockets' star player Scola officially signed, making it a NBA star after Anta. Scola's excellent performance this season has undoubtedly enhanced Anta's brand awareness.