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    Spring Textile Expo Will Continue After The Curtain Falls.

    2011/5/28 9:22:00 104

    Spring Fair


    This is a fashion feast for the textile industry. Friends from home and abroad share their luxury. This is also an industry competition competition with the times. The industry pioneers come to Keqiao to compete.

    The Keqiao Textile Expo (spring) ended in mid - month. Looking back, it led the fashion trend, set off brainstorming, promoted the industrial revolution, and spawned industry pioneers.

    Although the exhibition is closed, the wealth story that it brings is continuing, and the creative craze is surging.


    The spring fair, which was held not long ago, has brought different highlights to exhibitors.

    Shaoxing Yongjun textile Shi Jianhai said there are many exhibitions both at home and abroad, but the only thing that keeps them going is the Expo.

    Sun Ruizhe, vice president of the China Textile Industry Association, said that Keqiao Textile Expo has both "strength" and "taste".


    Fabric: guiding fashion trends


    New products emerge in an endless stream.

    People who are "obsessed" are people who are busy watching. People in the industry are bright and bright. They not only find the fabric they need quickly from the ocean of cloth, but also see the fashion trend of textile.


    He Guochun from Zhangjiagang, Jiangsu, holds a piece of flannelette in his hand to find "Ding Ji textile".

    With traditional printing and dyeing methods, the flannelette is not evenly colored, and the quantity of foreign purchases 24 million meters per year can be pferred at any time.

    He Chun Chun learned that Shaoxing's local digital printing technology was leading in China and rushed to Keqiao.

    Before the booth of Ding Ji textile, He Guochun found similar digital printing fabrics, and after exchanging with sales manager Lu Zebing, he added more confidence. He asked Lu Zebing to help him process the printed fabrics made of different fibers such as cotton, polyester and Model.


    Each year's spinning Expo can basically see different trends.

    The professional spectators who came to the exhibition read their own interpretation. Last year, knitted fabrics began to prevail. This digital printing product stood out and became the "leading role" of the competition.

    Such as "red and green" digital printing, the combination of digital printing and traditional flat screen, at the same time reflects different design styles, showing the fashion tension.

    "The organizer has the strength, the product has the smell - the people in the industry have gained a lot of information through exhibitors, and the Textile Fair has promoted the development of a number of enterprises to a certain extent."

    Sun Ruizhe thinks.


    Voice: brainstorming


    The holding of various professional forums

    Textile Expo

    As a place of information, a great deal of information flows into the sea.

    Various interpretations of experts have triggered a brainstorming in Keqiao.


    In May 7th, the theme of scarf and fashion, creativity and brand was China.

    Textile City

    The scarf forum is held in the fashion publishing Hall of China Textile City. Experts discuss the scarf technology innovation, fashion creativity and brand marketing.

    The first forum in the history of domestic scarf industry has pointed out that scarves have evolved from the past "cold products" to fashion accessories. Consumers wear scarves as an industry phenomenon that is out of season. They are praised by the industry as a useful attempt to explore the development of scarf industry in China.


    During the "forum on fabric design and Development Forum", experts on the topic of "effective development around procurement needs" and "textile style style orientation and development of the season" and other exhibitors were most concerned about the topic, throwing out new concepts, new ideas and new directions, and brought a "brainstorming" to our county textile enterprises.

    Hebei Jilin Chemical Fiber Co., Ltd., the person in charge of the forum, told reporters that they came to Hebei from a special trip, not just for trading volume, but also to borrow the platform of the Textile Expo and discuss some issues of concern to the industry, so as to provide more resources with more real meaning for enterprises.


    Creativity: promoting industrial revolution


    The head of a clothing company from Shanghai told reporters that our country

    Clothing fabric

    Production can be said to have been at the advanced level of the world, but the independent creative design of fabrics is very backward. The main reason is the lack of creativity. From a cloth to a garment, every link must have a brand awareness. Every detail needs to be creatively reflected. The boss said: "the idea conveyed by the Expo is just in line with the demand for creativity in the contemporary market. Therefore, I believe that the results obtained from participating in a spinning fair can not be measured by simple business volume."


    The Spring Fair is a deep understanding that creativity is a huge productivity.

    Creativity is reflected not only in the breakthroughs and innovations in exhibits, but also in the demand of buyers for creative works.

    Creative enterprises from South Korea, Italy and Japan jointly display their original works and fashion trends during the Expo.

    Creative industries in Shaoxing creative industry base show creative works containing elements of Shaoxing, which attract many foreign investors to buy.

    Shijijie, China's top ten designer, said that for textiles, creativity is mainly reflected in the balance of aesthetics and technology. The next era is the period of oriental aesthetics's awakening and revival. Textile enterprises should seize opportunities and promote pformation and upgrading through creativity.


    Kim, director of the STD original design studio in Korea, has many years of experience in pattern design.

    South Korea's textile industry has gone through the revolution of creative industries, and personalization is an important feature of the local industry.

    In his eyes, the position of the creative revolution has now shifted to China.

    Many of the buyers who came to see the exhibition were traders in China's textile city. They bought patterns on the booth, while others signed contracts with design organizations to provide year-round design services. A massive creative revolution was taking place in China Textile City.


    Brand: spawning industry pioneer


    Textile Expo is not only a trading platform for textile products, but also a display platform for corporate culture. More and more textile brands stand out from the Expo.


    Yongjun textile is a well-known brand of lining materials.

    Shi Jianhai, chief executive of the company, said that the "Yongjun" brand was developed on the basis of the Expo.

    6 years ago, "Yongjun" was lacking in precise market positioning and product positioning. What products were made and what markets were made were large and improper.

    For many years, the experience of the Textile Fair has brought "Yongjun textile" to high-end market customers, and has changed its business philosophy. The company's product positioning and market positioning are becoming clearer and clearer, and gradually embarked on a brand management road.

    {page_break}


    During the Textile Expo, our county online textile city was officially launched.

    Many international trading companies and enterprises, such as "Hai Sha international", "red and green blue" and "Hongkong shark", have signed contracts with the "most authoritative and globally influential" textile e-commerce platform in the first place.

    "Red and green blue" is a well-known digital printing product manufacturer in China. On the one hand, the company strengthens product research and development, and on the other hand, expands its trade platform and visibility through exhibitors. At the annual spinning Expo, the "red and blue" fashion show becomes a beautiful landscape. "Red and blue" digital printing has become a well-known brand. Many traders have come to fame and become a "red and blue" agent. At present, "red and blue" has successfully launched brand chain operation across the country, and has become an excellent representative of the textile industry's pformation and upgrading.


    All these, let the experts who come to see the exhibition see it in their eyes.

    Experts said that the Textile Fair was excellent, with "strength" and "flavor", so that they could see the way and hope of pformation and upgrading of the textile industry. I believe there will be more leading enterprises and brand enterprises to emerge.

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