Milan Station Listing &Nbsp; Used Luxury Stores To Enter The Mainland.

Hongkong famous second-hand luxury retail companies Milan station May 23rd listing

Hongkong's famous second-hand

Milan station IPO oversubscribed 2180 times, refresh the Hong Kong stock purchase record.

At the close of today, Milan station shares rose HK $2.77, up 65.87%, trading HK $784 million, and trading volume of 285 million shares. The stock was at HK $2.96 in the morning and the lowest value was HK $2.56, opening at HK $2.60, with HK $1.67.

The founder, Yao Junda, was a peddler from the Tsim Sha Tsui Road.

When he founded the Milan station in 2001, he often used second-hand bags in various celebrities' homes.

After several years of accumulation, she has 14 stores in Hongkong, Beijing and Macao.

According to the sales documents of Milan station in HKEx, the group mainly operates these retail outlets in Hongkong, the mainland and Macao in the name of "Milan station" and "French station" brand.

Among the 174 independent retailers of luxury brand handbags in Hong Kong, they account for more than 50% of the total sales of brand handbags.

In view of the rising consumer spending on luxury goods in the mainland, coupled with the ideal performance of 2 Beijing Milan retail outlets, the group plans to further expand its retail network to other major cities.

Last year, the gross profit margin of Milan stood at 23.9%.

Among them, the gross profit margin of the mainland and Macao was 32.2% and 34.4% respectively, while Hongkong's gross margin was 23%.

The contribution of mainland consumers has become a pillar of the development of Milan station, and this trend will continue to accelerate.

Therefore, Milan station said that about 70% of the total HK $200 million will be used to open up the mainland market, and new retail stores will be opened in Beijing, Shanghai and Hangzhou this year.

In the near future, apart from Milan station, Samsonite, Prada and many other major luxury goods stocks will visit the Hong Kong Stock Exchange and get together to seize the potential of the mainland market.

On Friday, Prada was officially approved by the Hongkong stock exchange and will be listed in Hongkong on or on June 23rd or 24.

CEO Patrizio Bertelli will take part in the roadshow on June 6th -17, the first stop in Singapore, followed by Hongkong, London, Milan and New York.

It is estimated that about 20% of the shares of Prada will be sold on IPO, valued at about $9 billion 500 million.

But IPO, which is highly valued, is not the biggest goal of IPO in Europe and America.

"The location of IPO actually represents the market we want to go to."

Prada CEO Bertelli said.

Obviously, the mainland's deep market and huge consumption potential are the reasons why these luxury brands are scrambling to raise funds.

In the past year, China's luxury goods sales have increased by 30%, and the growth rate is once again ranked first in the world. Goldman Sachs forecast that China will increase its consumption of luxury goods from 40 million to 160 million in the next five years.

According to Merrill Lynch, by 2023, China will form a $31 billion 800 million luxury market, which will account for 31.6% of the world's total.

As a disguised operator of luxury brands, Milan station successfully created a business model.

In the mainland, it already has strong competitors.

Shanghai Mi Lan Fang founded the first second-hand bag store on the famous Xinle road in 2004. Up to now, there are 7 stores.

There are a large number of fixed customers, including white-collar workers, celebrities and celebrities, with an annual profit rate of over 10%.

With the rapid spread of international luxury brands entering the mainland, we will soon see how much blue ocean remains in the luxury goods industry and related industries.

It may not be long before the mainland's model of "model winning", similar to MI Lan Fang, will also win the favor of investors.