Why Is The "61" Children'S Wear Promotion Not So Hot This Year?

2011/5/27 11:32:00 103

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Children'S Clothing Sales Promotion Discount Child Shopping Center

Daxiang youth on East Nanjing Road Commercial Pedestrian Street

Children's shopping center

In the first floor, a child's clothing is on the first floor. When it comes to "61" children's day, there may be some preferential activities. Then, I asked if I would buy a deal at that time. I didn't expect the salesperson to answer it categorically: "no!" asked the reason. The salesperson said, "now the price is very tight in the NDRC. The last time the land Plaza has been fined hundreds of thousands of people, the shopping mall asks us to be careful and not to do anything casually.

Sales promotion

Some stores offer discount instead of gifts.

After visiting some shopping malls in Shanghai, although it is only a week away from "61" children's day, the shopping mall is basically a quiet place.

Promotion discount

No posters such as "full quota reduction" were seen. The salesmen were silent or vague about the question of whether "61" and the Dragon Boat Festival would have promotional activities: "it should not."

"In the past, there are discounts, but this year there is no one. I wanted to have 61 children to have fun, and now I am a little disappointed."

Ms. Xu remembered that every 61 of her daughters brought gifts to Daxiang. This year's "original price sale" made her feel uncomfortable.

Seeing this situation, the salesperson could not bear to say, "at that time, there may still be some gifts from the mall, such as buying 120 yuan, sending boxes, drawing paper and other more affordable household products."

During the interview, Bao Daxiang children and children shopping center said that this year's "61" shopping mall no longer allowed the brand to discount without authorization, because fear of promotion would be "red line" when it was a little careless, but there would be some parent-child interaction activities, such as "baby climbing competition", giving some rewards to the winning baby family, and giving small gifts to shoppers.

Another shopping mall also said that from the "61" to the Dragon Boat Festival, no longer held a wide range of discount or "full reduction" activities, and only for VIP customers, to do a small range of coupons, such as Paris spring Shanghai stores, from 27 this month to the Dragon Boat Festival in June 6th, only for VIP customers to carry out double integral activities, that is, 1000 of the total value of 10 yuan coupons.

Price department action is to curb high priced discount.

Without the heated discount activities, will consumers suffer "loss"? In the interview, the relevant departments of price departments said, ultimately, they will not, because the original intention of the national development and Reform Commission's price regulation is to urge businessmen to squeeze water prices and stop businesses' discount after bidding for high prices.

Insiders say, in fact, some businessmen have no paction at the original price, but they sell it to consumers in the name of discounts, and ultimately consumers are not getting real benefits.

No longer letting businesses disorderly discount results, will inevitably urge manufacturers to squeeze prices in the manufacturers of moisture, but also consumers open and pparent prices.

From the new world city on Nanjing Road, we know that some vendors have quietly reduced their prices. The price of some commodities has already been reduced by only 5-7 of the original price. "61", children's products in shopping malls will also do some sales promotions, but the price reduction will not be too great, because the price of water has already been removed.

New world city responsible person said.

However, in the interview, merchants also said that even if "61" and "Dragon Boat Festival" still carry out promotional activities, the promotion of Dragon Boat Festival is certainly greater than the former.