Before April, The Export Of Wenzhou Shoes Was Also &Nbsp. The Unit Price Was High And The Export Pace Was Slow.

"Export business is hard to do this year." Yesterday, Wenzhou Shoe enterprises The director sighed when he talked about the topic.

Statistics show that the number of shoes exports increased by 7.86% in the first 4 months of this year, which was significantly slower than the average growth rate of 38% last year. Reporters recently interviewed a number of export enterprises and shoe leather industry associations responsible person learned that this year's footwear products export unit price rise, Europe and the United States market footwear consumption demand decline, the high cost of export inspection.

According to the latest data from Wenzhou entry exit inspection and Quarantine Bureau: footwear exported from the first 4 menstrual tests totaled 30 thousand and 400 batches, 223 million pairs, and 1 billion 126 million dollars. The batch, quantity and amount increased by 7.42%, 7.86% and 27% respectively, compared with 33% in February.

In this regard, some export shoe enterprises have started a "bitter water". "American guests point out low price shoes, but raw materials are rising, labor is rising, exchange rate is changing, and how low it can not be lower than the level of previous years, so customers will cut orders, or simply do not want to." The receiving clerk of a foreign trade company in the city said.

The main market of Wenzhou shoe exports is the European Union and the United States. Last year, the two major markets accounted for 50% of the total footwear exports of the whole city. However, due to the slow recovery of the current European and American economies, the consumption demand of footwear, especially high-end footwear, is showing a downward trend. Deng Yunshou, the sales manager of the giant shoe industry, who is the main player in the European market, said that the average price of leather and cloth shoes in a pair of 10 dollars or so is more popular with customers.

Merchants favor low priced shoes, but the unit price of our export shoes has increased significantly. "For example, it used to be 7 dollars a pair of shoes, and now it has to sell at least 7.5 dollars to ensure that bulk exports will not lose money." Mr. Zhao, the head of a shoe enterprise in the urban area, admitted. According to statistics, the average unit price of shoes exported in our city increased by 14.74% in the first quarter.

In addition, the constantly changing and increasing technological and trade measures in Europe and the United States have also increased the cost of enterprises. "A shoe export has at least 26 tests, and the cost of light detection is over 1000 yuan." Mr. Zhao told reporters that in addition to testing banned azo dyes and two methyl fumarate, the European Union has added some tests such as sensitization, carcinogenesis and 15 kinds of highly concerned substances. "For example, the lead test, including the detection of all parts of the glue and inner parts used for shoes, if we fail to pass the test, we must continue to test, and the cost of testing can only be carried by our own enterprises."

The cost is high, the unit price has risen, and the export volume has come down. Take the cloth shoes with a price increase of 23% as an example, its export volume has risen by at least 4.3% this year.

In addition, reporters learned that enterprises tend to receive short orders this year, which has led to a reduction in large orders. Industry insiders said that many export enterprises had to take orders in the first half of last year, but in the second half of the year, they lost money because of material and employment. The enterprise has a long cut and a long mind. This year, it likes to pick up the list within 3 months, and requires customers to pay as soon as possible or to use RMB to settle foreign exchange in order to prevent profits from shrinking.

However, Xie Rongfang, Secretary General of the shoe leather industry association, believes that the slowdown in export growth in the first four months does not mean that it will not affect the export situation this year. On the other hand, she pointed out that last year was a very special year for Wenzhou shoes exports. The export volume of new footwear products amounted to about US $1 billion per year, compared with last year's benchmark. In addition, she also said that after the end of the EU anti-dumping, the association and some shoe companies appealed to enterprises to export rationally. For the time being, slowdown is not necessarily a bad thing.