Heshan Is Committed To Building Its Own Brand &Nbsp; Changing The OEM Strategy.

May 26th hearing is well known.

The first independent brand in Heshan is Liang Yuanguang, the chairman of the board is Heshan, who worked in the shoe factory in the early years. After 2 years, she returned to Heshan, bought several machines, hired several people, and began her own career as a boss.

After several years of development, shoe factories are becoming larger and larger. But Liang Yuanguang is not satisfied with OEM production, but rather focuses on the construction of independent brands.

In 1996, Liang Yuanguang invested 1 million 600 thousand yuan in advertising expenses at CCTV, and concentrated propaganda.

Then the name "must climb" was soon known.

According to statistics, from 1996 to 2000, a total of $about 15000000 will be spent on advertising, advertising, publicity, etc. through television, magazines, newspapers, road signs and other advertising media.

The formation of brand quickly brought visible benefits.

The performance of enterprises has doubled and doubled. The increase of quality and brand awareness has increased the added value of products by tens of dollars at a time, and the average price of each pair of shoes is more than 100 yuan.

So far, it has opened more than 500 chain stores, more than 600 stores, stores or counters and more than 1200 outlets in the country.

Perhaps the market environment has changed, perhaps the success of the success of Heshan must be affected. Now, when it comes to the future development, entrepreneurs have brand awareness, and several have even embarked on the road of brand development.

This is one of them.

Hua Jun Hao is a famous OEM factory in Heshan, with more than 1000 employees, excellent market research and development team, modern factory, first-class equipment, perfect management and good corporate culture.

However, Mr Michael Chun, chairman of Walt ho ho, is a tactician strategist, and he has quietly begun to build his own brand, "Alice".

Mai is a soldier, and he is a doer.

Investment about 30000000, according to the 5 star standard decoration Guangzhou Yi Li can shoes and Garments Co., Ltd. has been operating.

The company has opened more than 30 chain stores in Guangzhou, Shanghai and Hangzhou.

Yi Li can be loved by consumers as soon as it is launched. The goal of the company is to advance to the international first-line brands, so the investment in R & D is also very huge.

On the factory plaque, he said, "want to compare with heaven," the chairman of the board, Mai Zhen Qin, said that "heaven" is the footwear industry in Italy. With the accumulation of many years of production, Hua Junhao has achieved the technology and water level of Italy's footwear industry, whether R & D capability or product quality. Catching up with Italy's footwear industry is just around the corner.

At the same time, wheat always gives out bold words. If my brand fails to go up, Heshan can not rush up.

Indeed, what journalists saw and heard in Hua Jun Hao was enough to support Michael's determination and confidence.

Pipeline production is in full swing, new production workshop has also been put into production, and the products produced are described as pieces of art, and people are reluctant to part with them.

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Bdelli brand is the brand of Heshan Fuhua Shoes Co., Ltd., and once upon a time, the Delhi brand was highly recognized in the market, and it is also known as Ben billion and bdon high. It is also the leading enterprise in Heshan footwear industry.

As a result of the business strategy, Fu Hua shoes industry specializes in the OEM market.

Now, the brand of bdelli is coming back. Since 2007, the company has strengthened its own brand development, guided by the Guangdong market, has opened a direct store in Guangzhou, Foshan, Zhaoqing and other places. The company aims to build hundreds of Direct stores in Guangdong, and constantly open up the provincial market. At that time, it will open up the market and strive to become bigger and stronger.

In order to promote the development of shoemaking industry, the local government is also actively taking action to make Heshan footwear industry bigger and stronger. The Heshan Industrial Park, China's men's shoes production base with high starting point planning and high standard construction, has been planned to locate in Heshan Industrial Park, Longkou Town, Longkou town, Heshan. The industrial park planning site is 5000 mu. The Industrial Park aims to build a production base for Chinese men's shoes. It integrates R & D, production, warehousing, logistics, exhibition and Commerce together, and focuses on promoting the intensive development of Heshan footwear cluster.

Heshan shoe industry association is also actively running to create a regional brand for Heshan footwear industry. Through unremitting efforts, in May 2008, Heshan was awarded the "Guangdong men's shoes production base". In May 2009, it won the title of "China's men's shoes production base", and the awareness of the footwear industry in Heshan continued to expand, which paved the way for brand building.