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Ruby Underwear Unveiled In Shenzhen Underwear Exhibition

2011/5/25 9:23:00 79

In May 23rd, Ordifen's RUBii (Ruby) girl underwear brand hit the 2011SIUF sixth Shenzhen international brand underwear exhibition.

So what is the positioning of RUBii? First of all, what opportunities and plans are there for the first time to launch Xin Wei ViVi magazine as a brand exclusive spokesperson? With these questions, I have the honor to interview Mr. RUBii Chen, the brand manager of ruby.

Ruby underwear Chen Weiyu

The writer: first of all, can you talk about RUBii?

Rubii

Positioning?

Chen Weiyu: the successful brand must be unique. RUBii (Ruby) lays the foundation of the brand with a unique viewpoint full of positive energy. It advocates the creativity, the changeful and gorgeous modern women's life philosophy, and then makes the unique view of the brand become a reality through the unique positioning communication system.

Taking the "YOUNGFASHION" culture and the "HAPPYMOMENT" spirit as brand support, synchronizing the international fashion trend, focusing on brand reputation, establishing more communication with consumers at the emotional level, deeply moving consumers, creating "light, changing, dazzling" young tastes.

In the process of brand building, there will be many problems and obstacles. I just keep myself positive, young and optimistic.

This is also the feeling of RUBii (Ruby) brand to bring to young women.

Author: Ruby first launched Xin Wei ViVi magazine to be popular.

model

What opportunities and plans are there for brand exclusive spokesmen?

Chen Weiyu: the consumption group of Chinese young people needs the edification and guidance of fashion trend. "Xin Wei ViVi" coincides with the target location of RUBii (Ruby). As the first fashion media with more than 1 million domestic circulation, it is much more popular among young people.

Its famous model Lin Lin and arzi have an angel face and sexy good figure. It has become a fashion example of 80, 90 or even 00, and leads the fashion trend of female fashion girls.

In the future, RUBii (Ruby) will launch a large scale promotion campaign. It wants to interact with the brand star spokesperson and experience the fashionable demeanor and the fascination of the famous models. Please pay attention to the RUBii store, and feel the amazing debut of the Chinese new generation underwear captain.

Author: what do you expect from the development of China's young underwear industry?

Chen Weiyu: China

Underwear

The potential consumption of the market is huge, and the underwear has been popularized and popularized. It has become a necessity for people's life. With the pformation and upgrading of the underwear industry in China, the prospect is broad, developing rapidly, and maintaining good growth momentum.

Young underwear brands are the general trend of market segmentation. More and more young women are pursuing brand names in underwear consumption. The underwear products of adolescent girls in China have nearly 15 billion yuan of market potential.

RUBii brand will open up a blue ocean in the future.

The author: OK, thank you for accepting this visit, and also wish RUBii (Ruby) develop better and better.

Chen Weiyu: Thank you for your attention.