Home >

Quanzhou Brand Focuses On EU High-End Market

2011/5/24 8:34:00 40

??? 日本語 Fran?ais English 中文

The production of leather shoes according to the EU's strict technical standards is the key to the smooth return of the market.

Although the European Union has officially lifted 16.5% of China's leather shoes

Anti-dumping

Tax, but new regulatory measures are also being introduced.

The industry believes that after a few years into the market once again, enterprises need to start with every raw material of the product.

The EU has set up five monitoring thresholds.

"Over the past 5 years, EU market anti-dumping measures against Chinese leather shoes are aimed at true

leather shoes

There is no anti-dumping duty on shoes made of artificial materials. "

Reporters learned from Shishi Footwear Association that a pair of low-grade leather shoes, the profit rate of 10%, its export price of 10 dollars, each pair of profits 1 dollars, excluding all kinds of expenses, low-end shoes basically basically guaranteed; and a pair of high-end leather shoes factory price of at least 15 dollars, now many enterprises leather shoes factory price has reached 50 U.S. dollars, the same profit margin, the profits of each pair of shoes nearly 5 U. S. dollars.

In the EU market, high and medium value-added products with high added value are numerous Quanzhou.

Leather shoes enterprises

The main direction of attack.

The head of Shishi Footwear Association believes that the abolition of EU anti-dumping duties is conducive to encouraging China's high-end products to enter the EU, thereby improving the industrial structure of the footwear industry and promoting industrial upgrading.

"In addition to processing high-end brands in Europe, enterprises have also implemented their own brand export plans in recent years".

However, while announcing the abolition of anti-dumping duties, the European Commission has begun to seek new regulatory measures, and then issued five measures aimed at Chinese shoes.

These measures include: weekly monitoring to ensure that there is no unfair behavior, the use of mandatory labels to import shoes products to identify the origin of the logo, to strictly monitor whether our footwear companies have infringed on intellectual property rights, ask the Chinese government to open up high-end shoe retail market, and pay attention to the situation that our shoe enterprises enjoy all kinds of government subsidies.

Attention must be paid to raw material standards.

In the face of all kinds of technical barriers still exist, how to improve the quality of shoe products in order to comply with the EU's stringent technical standards and strengthen brand building so that European consumers can recognize brands should be the key issue for enterprises to ponder next.

The head of Shishi Footwear Association introduces that first, we must produce products according to the international standards and ensure quality management.

Because of the high shoemaking level in the EU, they have detailed standards for the chemical content of raw materials and excipients of shoes, and have strict restrictions on toxic and harmful substances.

These restrictions relate to the environment, human health, animal welfare and sustainable development. Such standards are not yet set or strictly enforced in China.

For example, the chemical content standards of tanning and electroplating.

Now the EU's technical standards are getting higher and higher. There will be some problems in the export inspection of products, so it is necessary to speed up the reparation.

Counterfeit behavior is not desirable {page_break}

"From the perspective of dealing with the EU market for many years, the manufacturing enterprises must indicate the origin of the products on the product label according to the actual situation, and resist the actions of traders in violation of the regulations so as to ensure the smooth export of their products."

Fu Wu bird group production manager Wu said.

In addition, intellectual property rights protection has always been the most concerned issue of the footwear industry association of Europe.

Shoemaking enterprises must abide by the law of intellectual property protection, strictly prohibit the use of forgery, counterfeiting and other methods to encroach on internationally registered signs, color blocks, hardware accessories, sole modeling, and surface modeling, in order to avoid infringement of intellectual property rights.