Gradual Expansion Of Functional Outdoor Apparel Market

According to the global market analysis and forecast 2016 report of functional outdoor wear, the global demand of individuals wearing performance outdoor apparel participating in sports activities exceeds the demand of other categories of products in the overall professional sportswear market. It is expected that the demand for functional outdoor clothing will grow by 22% over the next 6 years.

The report revealed that by 2016 Athletic Wear And professional sports wear (active sportswear) will grow by 18% and 13% respectively.

Although the report focuses on the analysis of clothing that can protect the wearer in outdoor environment, the definition of this product has complicated procedures, because many garments purchased in the name of professional sports are not necessarily dedicated to these activities.

For example, in 2010, the professional sportswear group products amounted to US $6 billion 750 million. Sale In the amount of clothing, functional clothing is estimated to account for 11.7%, while functional outdoor clothing accounts for 32.6% of the functional sports wear market.

The report points out that function Outdoor dress The percentage of the total sports wear market gradually expanded from 3.4% in 2004 to 3.8% in 2010, and is expected to reach 4.1% by 2016. Such data do not mean that the functional outdoor apparel market fails to grow, but because its growth rate in developing the Chinese market is lower than that of the basic non functional sportswear.

It is estimated that by 2016, functional clothing will be restored to 33.7% of the sportswear market share, almost the same as in 2004. The growth rate of functional clothing in developed countries such as North America and Europe is lower than that in developed countries.

In North America, the growth of functional outdoor clothing from 2004 to 2010 is 19%, and this trend is expected to continue for 7 years from 2010 to 2016. In the European market, the future growth rate is estimated at 18%. The report predicts significant growth in other parts of the world thanks to the growth of the population.

The report also shows that functional outdoor clothing will eventually succeed in the developed world, but there will be no sharp growth in these countries due to the slow population growth.