Marketing Needs "Color Eye" To Recognize Customers.

Good designers often use cold, warm, bright and dark tones to convey different color visual effects; psychologists understand people's inner world from different colors.

The so-called character color analysis is based on psychology. The 4 colors of red, green, yellow and blue are 4 types of people. Different colors correspond to different personalities. They will have different performances when choosing the wardrobe.

If the shopping guide is based on different "color" character

Good designers often use cold, warm, bright and dark tones to convey different color visual effects; psychologists understand people's inner world from different colors.

Le Jia, who first introduced western color psychology to Chinese psychology, used color psychology to conduct character analysis in the popular TV program "if you are the one" to help male and female guests to grasp the opportunity of love, and the result is very popular.

In fact, the analysis of character color not only helps people to enter the door of love and marriage, but also can be used in marketing, which will also help marketers to lead to success.

4 colors, four personalities.

The so-called character color analysis is based on psychology. The 4 colors of red, green, yellow and blue are 4 types of people. Different colors correspond to different personalities. When they buy furniture, they have different performances.

Here is a brief description of the 4 colors:

1. red -- the driver of happiness.

People with red personality are motivated largely by happiness, and happiness is the greatest driving force.

They are positive, optimistic, are good at playing their own strengths, and strive to show their charm, like the red sun as a glow of enthusiasm, they like to be casual, and at the same time good at communication.

2. blue -- the best executor.

The blue character likes the deep sea.

Such people are more interested in establishing and maintaining a lasting and deeper relationship.

They like to stick to principles, treat their friends faithfully, and are willing to deeply understand, care and communicate at the ideological level.

3. yellow - an influential conductor.

Their deep driving force comes from the realization and completion of goals.

They generally have a forward-looking vision and leadership skills, usually have a strong sense of responsibility, decision-making and self-confidence.

4. green - the promoter of peace.

The nature of a person with a green character is the pursuit of harmony and stability. It does not love the wind and tries to avoid the sharp edge.

They are tolerant and pparent. They are usually very friendly and adaptable. They are good listeners.

Look at people's "dishes" and do well in target marketing

The successful operation of the whole wardrobe monopoly shop is bound to be a good guide.

The author has repeatedly visited the overall wardrobe store on the 6 floor of Guangzhou's good Plaza, visiting Sophia, Holike, Shang pin home, Optima, le man, Yi Shi Li, ARTIST, Bai Sheng Sheng, Syman, cayleia, Kang Deng Deng, Jian Mu and other brands, which can be described as the best overall wardrobe brand in Guangdong.

Through observation, we find that if the store's decoration grade, product quality and brand awareness are at the same level, the overall quality of the shopping guide determines the sales performance of the store.

Guide buyers need professional knowledge of the overall wardrobe, understand the advantages of their own brand, should also learn more about competitors' information and grasp the latest information and trends in the industry.

When encountering customers with different personalities, the guide can take targeted communication according to the 4 color characteristics of red, green, yellow and blue, and finally conclude the paction.

First of all, from the moment the consumer enters the shop, the guide should observe and analyze what kind of personality the customer is, considering how to introduce the product to the customer and guide him to shopping, and finally persuade the customer to purchase the order.

1. red personality: impulsive consumers

People with red personality tend to take the initiative to communicate.

It's easy for them to open up a conversation with the guide, such as asking if there are any activities in the store and so on.

They are easily influenced by some promotional information, and then generate impulse to purchase.

I have a typical female character who is a typical red character. She often pays attention to the promotional information in TV advertisements, and is also very interested in the merchandise recommended by TV shopping.

For the red character customers, the shopping guide may introduce more new products, and tell them all kinds of preferential policies as much as possible. Of course, don't forget to send them some small gifts at the end.

For red character customers, keywords: freshness, promotional information, courtesy and etiquette.

2. blue character: the most rational consumer.

Blue character customers are the most rational people.

They will first search the ten main brands of the overall wardrobe on the Internet, get to know the new products on official website, go to some professional websites such as soufangfang, Sohu, Sina, Locke and encyclopedia wardrobe net to understand the professional knowledge of wardrobe home furnishing materials, and then choose a few stores near the residence to go for a stroll.

Consumers with blue personality will not only consult their friends, but also consult and seek help from professionals.

They take the initiative to understand the different brands of product quality, style, hardware accessories and after-sales service and so on.

After many communication and understanding, they almost become experts in wardrobe, and finally choose a brand to buy.

They came to the store, like to ask some professional questions to test the shopping guide personnel to determine whether they are professional.

Facing the blue character customers, the shopping guide should communicate with them with the most serious attitude and professional knowledge.

A blue character customer will never write discontent on his face, but he will make a comprehensive and detailed evaluation in his mind.

Once they have approved the product, they often introduce their relatives and friends over to buy it.

According to the characteristics of blue customers, key words: patience, professionalism and diligently.

3. yellow personality: a strong target consumer

Yellow personality is very subjective and objective.

They like to make plans and achieve goals according to plan.

When a yellow personality goes into a store, you may feel their strong aura.

Once a customer is identified as a yellow character, he does not need to be receptionist at the beginning. He should allow himself to understand the situation of products and services independently.

At a certain time, the guide can skillfully communicate with them, especially in a mild manner, to reject their previous misunderstandings and tell them the correct situation.

It should be noted that for consumers with yellow personality, they do not need to be too active, but they need to pay close attention to them.

I once saw a yellow character customer who spoke straight and loud. When he installed the wardrobe, he failed to solve the problem well. He said he had to wait one or two days to solve the problem completely. But he waited for several days without any result. The customer complained to the company headquarters at once.

Customers who deal with yellow personality include key words: auxiliary service and customer oriented.

4. green character: the most need to guide consumers.

Among the 4 customers with different color characteristics, the green character needs the initiative of the shopping guide.

Customers with green character usually do not have a high degree of loyalty. They tend to be less subjective and indecisive.

This requires the shopping guide to take the initiative to communicate with them in various aspects, such as customer family decoration style, habits and preferences, etc., according to their actual needs, the appropriate plate color and corresponding style will be timely recommended to them.

Shopping guide can also learn more about the situation of some customers in the residential area. According to their family plan, give a specific decoration proposal, choose what kind of wardrobe style and style, and give an example, so that consumers in their district are also consuming in our shop, and they will be able to touch their hearts immediately.

The shopping guide will try to keep them for more time, and the chance of business will be bigger.

The key words of green character are: initiative and enthusiasm.

Of course, a person's character will not be monochromatic, but generally there will be dominant colors, auxiliary colors, or a combination of several colors.

The store's shopping guide, based on its rich professional knowledge, flexibly applies the analysis method of personality color, and serves customers with heart, is easy to capture the hearts of customers and speed up the sale of products.