Benetton

BENETTON brand introduction:

In 1965, Beluno incorporated BENETTON company in Italy.

The chief designer of Benetton is Julianna Beneton (Giuliana BENETTON), and has more than 200 designers.

Benetton (BENETTON) is mainly designed to make garments. Initially it is hand knitted pullovers, and has launched casual wear, cosmetics, toys, swimwear, spectacles, watches, stationery, underwear, shoes, home appliances.

At first, the Benetton Pullover was woven by Julianna Beneton (Giuliana BENETTON) and distinguished the woolen sweaters made in England with bright colors.

The first series of Benetton has 18 pieces of clothing, mainly violet colored pullovers.

The earliest BENETTON clothing is mainly aimed at young people and children.

A few years later, consumers of all ages accepted BENETTON.

BENETTON clothing tries to reflect the philosophy of life beyond sex, social class and country.

BENETTON is designed to be casual, fun, cut and easy to wear, bright and bright, with a distinct Mediterranean and South American style.

BENETTON applied the inspiration from nostalgia to the current clothing, such as ski suits made of high-tech synthetic fabrics in 50s, 60s herringbone suit, mini skirt, disco fashion with beads and leather in 70s.

There are also some series such as the Nordic style children's wear, including the blue family series of jeans.

The BENETTON fashion is mostly natural fibers such as cashmere, wool and Angola wool fabrics.

In order to cater for local tastes and trends, BENETTON has a small batch of dyed yarns.

The designers of BENETTON often go to Peru, which provides them with boundless inspiration.

BENETTON is one of the fastest growing garment manufacturers in the world.

BENETTON was founded in 1965, opened in Europe in 1978, entered the US market in 1979, and entered the Eastern European market in 1985. BENETTON now has more than 4000 stores in more than 100 countries around the world.

BENETTON group is famous for its brand names such as "United Colors of BENETTON" and "Sisley" (Sisley). Its products range from cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes, home appliances, etc.

Benetton's global strategy is to make Benetton famous as McDonald's and Coca-Cola.

In China, Benetton is one of the most famous Italy brands among young people in many shopping malls and specialties.