Chen Guoqiang: There Is Too Little "Collision" Between Entrepreneurs In Clothing Industry.

After the golden age of production in the 90s of last century and the boom of marketing in the beginning of this century, after the baptism of financial turmoil, the garment industry has entered the era of building brand power in an all-round way after experiencing the cultural events such as the Olympic Games and World Expo.

At the same time, the leaders of enterprises also grow from the young entrepreneurs who are advancing bravely to the middle-aged helmsman.

Age related stress and age-related stress.

On the other hand, entrepreneurial resources, like financial resources, are important resources and wealth for enterprises.

Entrepreneurship is often the soul of an enterprise.

How to properly relieve the multiple pressures faced by entrepreneurs in the apparel industry at the new stage of development? How to make more rational use of entrepreneurial resources? This is not only a problem to be solved by entrepreneurs themselves, but also a problem that the industry and even the whole society need to solve in the process of modern enterprise system formation.

To this end, this newspaper specially interviewed Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association.

Reporter: in your opinion, what are the pressure of entrepreneurs in the clothing industry?

Chen Guoqiang: with the rapid development of China's economy and

First, it is the pressure brought about by the change of industrial environment in the era of national competition from the time of shortage economy.

This is not only a challenge to the reconstruction of economic structure, but also the pressure generated by the game between China's economy and the world economy.

When the era of supply and demand becomes history, entrepreneurs in garment industry urgently need to adjust their strategic direction and organizational structure, improve the contribution rate of science and technology and the contribution rate of brand, and improve the voice of Chinese voice in the international market.

Secondly, China's clothing enterprises have come to today, and they have made great achievements and produced a number of brands with aesthetic height and market value.

Many enterprises began to consider the inheritance and development of enterprises in the past century.

In the face of such a goal, entrepreneurs should not only consider a series of obvious practical problems such as the choice of successors, the establishment of a modern enterprise system, but also consider the more complex and systematic problems of the impact of corporate value on society and the role played by enterprises in undertaking social responsibilities.

Because a hundred years of business is not simply selling products, or even beyond the scope of the output brand, and its value and social influence become its important logo.

Reporter: what you have just said can be understood as the challenges brought by the progress of the times and the development of enterprises to entrepreneurs. Do entrepreneurs also have some pressure from themselves? Some people say, "Chinese entrepreneurs are great housekeepers". What do you think?

Chen Guoqiang: Chinese entrepreneurs may be the hardest and most industrious entrepreneurs in the world.

Of course, this is related to the entrepreneurial habits of the entrepreneurs, but in the fashion industry, I think it should be considered more in the organizational structure of the industry as a whole.

I have recently stressed a view that the chain of industrial chains should better stimulate the release of conscious links in all aspects of the industrial chain and smooth links between links.

At present, most of the work in the clothing industry is still coordinated by entrepreneurs. Professional professional manager system and modern management system are not perfect. This makes many entrepreneurs drown in trivial matters every day, neglecting the exploration of enterprise strategy, neglecting social responsibility thinking, and neglecting their own quality of life.

Reporter: what social and contemporary factors have led to such a survival state of clothing entrepreneurs?

Chen Guoqiang: China's economy is facing two pformations, one is the pformation from planned economy to market economy, the other is the pformation from traditional economy to modern economy.

In the short span of more than 20 years, China's garment enterprises have made remarkable achievements, and this high-speed and continuous pformation process has consumed a lot of physical and mental strength of entrepreneurs.

In fact, industrial development and economic pformation have their inherent laws. Through human efforts, we can accelerate the development speed within a certain period of time, but it can not be completed in a very short time.

Time is a distance that can not be crossed. Hundreds of enterprises in the world have gone through several generations of business.

Reporter: we see the clothing industry.

Chen Guoqiang: entrepreneurs themselves are important resources. Entrepreneurs in many industries have already realized this. For example, Li Kaifu, Wang Shi and Robin Li often win more resources for enterprises through their own value management.

The production of specific products is not a desk job for entrepreneurs with a hundred years of enterprise goals. How to integrate all aspects of the industry in economic pformation and run through the unique entrepreneurial spirit has become the most important resource for contemporary entrepreneurs.

The sublimation of entrepreneurs' value should not only be reflected in the corporate image, but also should have the power to influence the industry and have a certain degree of social radiation.

{page_break}

Reporter: this year's China clothing forum has also organized an exchange of visits among the chairman of the Bureau.

Whether this relaxed and casual way is conducive to the communication between entrepreneurs and finding allies that are against the pressure of reality? Before that, the entrepreneurs in the clothing industry seem to be more "going their own way".

Chen Guoqiang: the high-level collision between entrepreneurs is the inevitable outcome of the development of enterprises and industries to a certain stage. Entrepreneurs at this level have broader mind and broader vision, and are more willing to communicate with peers and other peers in the field beyond the development of business reality.

From the international experience, this kind of collision and communication not only helps to exchange realistic problems, but also helps to inspire far-reaching ideas and influence the industrial economy, even social politics and even the whole world.

At present, the collision between entrepreneurs in China's clothing industry is far from enough.