Philosophical Thinking On Breaking The Market

Philosophy is the source of all disciplines. The popular point is that philosophy is the mother of all disciplines.

Seeing essence through phenomena

Essence refers to the most fundamental problems or factors hidden behind the phenomena of things. Generally speaking, phenomena are the surface of a thing that most people can see or hear, and the essence is often not easy to be identified and identified. We are always puzzled by the superficial phenomena and ultimately do not solve the fundamental problem.

The following story illustrates the relationship between essence and phenomenon:

One day the zoo keeper discovered that kangaroo was running out of the cage, so he held a meeting and agreed that the height of the cage was too low.

So they decided to raise the height of the cage from the original 10 meters to 20 meters.

On the second day, they found the kangaroo still ran outside, so they decided to raise the height to 30 meters.

I didn't expect the kangaroo to run outside the next day, so the administrators were very nervous. They decided to keep the cage up to 100 meters without doing two.

One day giraffe chatted with some kangaroos. "Do you think these people will continue to heighten your cage?"

Giraffe asked.

"It's hard to say."

The kangaroo said, "if they continue to forget to close the door!"

In this story, the essence of the problem is that the administrator forgot to close the door, and when people put an end to the question of the kangaroo running out of the cage, it used the height of the cage. This is the problem that defines the error and does not solve the essential problem.

The use of broken marketing theory in solving business marketing problems is first and foremost about the definition of marketing problems. Sometimes the problem is clearly defined and the problem is solved.

Distinguish the primary and secondary and solve the main contradiction.

The main contradiction of our country in the new democratic revolution period is the contradiction between the proletariat and the bourgeoisie. The main contradiction in the primary stage of socialism is the contradiction between the growing material and cultural needs of the people and the backward social productive forces.

Therefore, in different stages of development, clearly defining the main contradiction and minor contradiction has set a clear direction for solving the social problems at that time.

At different stages of development, enterprises are often faced with different problems. In the stage of survival, the main problem that enterprises consider is not to be a centennial enterprise or a hundred years brand, but how to afford factory rent, staff wages, production and operation expenses.

Once the enterprises enter a healthy development track, these problems are not the main problems. The most important thing is to consider how to further expand the market share and further strengthen and expand.

To break the situation, we need to define the main contradiction and minor contradiction, and concentrate energy and resources to solve the main contradiction between enterprises.

Small and medium-sized enterprises are facing different problems due to their different stages of development. Some enterprises urgently need to solve their survival problems, others want to further strengthen and expand, and some enterprises are faced with two entrepreneurial and business pformation.

Therefore, solving enterprise problems can not be carried out in one size fits all. Aiming at different enterprises, defining the problems and giving solutions is what we must do. Just like doctors prescribing drugs, we must never try to cure all diseases with a single medicine.

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Give consideration to both sides, focusing on system and overall situation.

According to philosophic point of view, everything in the world has positive and negative sides, and it is an integral part of each other. Just like men, there are women, there are big talents, children, high and low, and there are...

Seeing only one side of the matter and not seeing the other side, the problem of judgment and analysis will be one-sided. Without systematic thinking, it will be impossible to control the whole situation.

It's like a blind man who feels like an elephant is a post. When he feels his body, he thinks that the elephant is a wall. He thinks that the elephant is a cattail fan.

Marketing is a business matter. All marketing strategies are decisions made by the top managers in the enterprise.

However, marketing is a series of activities that are guided by consumers. It is the basic starting point of breaking the market to think and solve marketing problems from the perspective of consumers. This is also one of the concrete manifestations of reverse thinking that we often use.

The use of broken marketing theory to solve marketing problems requires systematic consideration of factors such as macro economic policies, residents' consumption level, industry status, market prospect, competitors, target consumer behavior, enterprise organization construction, enterprise culture construction, production, R & D, brand, publicity, public relations, channels, promotion and so on.

Solving marketing problems often leads to the whole body. The use of positive and negative thinking and systematic global thinking to solve business marketing problems is also an important thinking tool for breaking marketing.

Breaking through the limitations of vertical thinking, lateral thinking leads innovation

Logical thinking is usually based on time, space, rules, procedures and steps to think and solve problems.

For example, if you dig a well in a place and dig to a certain extent, there is no water yet. What should we do?

The vertical thinking is to continue digging until the water is dug up. This requires that the well digger has certain perseverance and perseverance, while the lateral thinking method can change the place to dig and constantly change the place until the water is dug up. The result and purpose are only one, namely, digging up the water.

We can not simply think that people who change places to dig wells lack perseverance and perseverance because the ultimate goal is to dig out wells with water.

People are accustomed to relying on logical thinking to judge and solve problems. The common saying is "this is not logical". Is it logical that we can not find truth?

For example, Newton discovered the law of universal gravitation because Apple crashed on his head. Is this consistent with conventional logic of thinking?

A pharmacist named ASA accidentally added some soda to the syrup which was used to treat cough at the time, but found that the taste was surprisingly good. So the cough syrup was popular in the world as a beverage, and later created a trillions of dollars worth of value. This is Coca-Cola!

The discovery of these truths and the creation of science are not in line with conventional logic, but they are great inventions.

On the basis of respect for logical reasoning, broken marketing makes bold assumptions, whims, and creatively solves business problems with lateral thinking and alternative thinking. It explores a distinctive and practical way of low-cost marketing for small and medium-sized enterprises to get rid of marketing difficulties.