Bai Rong Korean Clothing Sourcing Center Opens Hanfu To Buy Through Train.

The picture shows Han Yi control clothing store leisure area.

The picture shows the authentic clothing store.

September 24, 2010, Bai Rong WTO mall The first Chinese lineage pure fashion and fashion trading base in South Korea, which is jointly established by the strong apM market of Korea, is set up by Bai Rong Korean clothing sourcing center. After more than half a year's operation, the original area has been unable to meet the needs of purchasers from all over the country. During the Spring Festival closed shop in 2011, Bai Rong World Trade mall expanded and renovated it and redesigned it. At the same time, it introduced several different styles of Korean brand clothing and direct shops, forming a comprehensive and differentiated operation with the original Korean city. After the reload, Bai Rong Korean clothing district has become China's largest one-stop shopping center for Korean clothing origin.

To this end, this newspaper interview Bai Rong. WTO mall Xu Guozhu, general manager, asked him to talk about Bai Rong's Korean dress. Purchasing center Unlimited business opportunities.

Bring real Korean clothing to China to diversify and diversify its strategic operation.

The positioning of Bai Rong is towards diversification. While striving for differentiated management, it should be distinguished from other business entities in the business circle. For this reason, Bai Rong did not put the economic benefits in the first place. Instead, it considered that the Korean genuine clothing should be first made bigger and stronger, so that it became a "killer" of the hundred fashion's fashion index.

In recent ten years, Korean clothing has become a unique clothing group in the Asian region, especially its clothing design ability and design concept. It is worth studying and learning deeply in the Chinese garment industry. Bai Rong Korean clothing sourcing center has been highly concerned by the industry since its opening. The overall reload at the beginning of this year is the expectation of purchasers from all over the country.

In this regard, Xu Guozhu, general manager of Bai Rong World Trade mall, has a deep understanding. He said that when Bai Rong and South Korea's apM market collaborated to build a Korean clothing sourcing center, the positioning of Bai Rong was towards diversification. While striving for differentiated management, it should be distinguished from other business entities in the commercial circle. For this reason, Bai Rong did not put the economic benefits in the first place. Instead, it considered that the Korean genuine clothing should be first made bigger and stronger, so that it became a "killer" of the hundred fashion's fashion index. {page_break}

In 2010, the opening ceremony of the Korean clothing sourcing center, which can be said to be the trend of the hundred glory trend, has strongly supplemented the blank of the wholesale field of pure South Korean clothing in North China. It has attracted more attention from the society and consumers, and has brought more passengers to the hundred glory. Bai Rong has received many agents from all over the country. It is agreed that the Korean clothing purchasing center has brought the real Korean dress to the Chinese garment industry, so that the original authentic Korean goods will beat the imitation market, and its social benefits are greater than the economic benefits.

After reloading, the business model of the three party cooperation between Bai Rong mall, South Korean apM market and merchants was changed to direct business operators, reducing intermediate links, and the prices from retail to wholesale were much lower than before. Reporters saw a pastoral style Printed Dress in the city of South Korea, including the very popular nude and lace elements this year. The fabric contains silk content. The wholesale price in the foreign trade of the zoo is at least 300 yuan, while Bai Rong sells only 200 yuan.

It can be said that Bai Rong Korean clothing district not only created the first Korean Edition of the original list, but also was very lucky for buyers who had long been fond of Korean costumes and were suffering from high costs. Making buyers happy, buying reassurance and earning more is the king's advantage in fierce market competition.

Multi brand, multi business and multi style make Korean clothing "Vientiane" City

Originally a single brand, now it is multi brand, multi business, multi style, to meet the consumption culture and needs of different regions. From the buyer's point of view, there is only one shop that has the limitations of choosing goods and styles, but now there are many brands and buyers.

After reloading, the Korean clothing area expanded to 8000 square meters. In addition to the original "Korean city" renamed "Han Yi control" new appearance, it also added 5 different styles of Korean clothing stores, including MODN, intersection, Namu, original and Graychild. From the overall layout of the store to the decoration of each store, and then refined to the soft environment such as display and collocation, compared with the past, it has carried out the "heart" style creativity and mode innovation.

Speaking of the changes in the new stores, Xu Guozhu pointed out that first of all, the store was originally a single brand. Now it is a multi brand, multi business and multi style, satisfying the consumption culture and needs of different regions. From the buyer's point of view, there is only one shop that has the limitation of choosing the category and style of the goods. Now it is multi brand and more buyers. It will bring diversity of styles, fashion, idyllic, Shao Shu, leisure and personality. The target population is more extensive.

At present, all the merchants in the Korean clothing district have buyers who are stationed in the East Gate business circle of Korea. Every day, they look for new products in the more than 30 professional markets of the business circle and purchase them separately.

In terms of display, Korean clothing focuses on stereotactic cutting, three-dimensional configuration, and Korean dress, whether it is matching or Mashup, giving people a natural and harmonious feeling. This is because the Korean collocation is not simply a combination of the top and the bottom, but from the inside to outside, from the clothing to the matching of the overall collocation.

The South Korean clothing district has introduced the original "Korean stereoscopic dress" mode, which provides professional image consultant service for buyers and retail customers. The concept of "three-dimensional dress" is a service concept that starts from designers. According to the regional characteristics of customers, customer analysis and consumption style characteristics, the three-dimensional collocation and guidance can not only help customers improve their image, even the single rate, but also form a tradition, affect their shopping guide, and form a good terminal service system.

"Now the store is visually more like a city, changing every day." Looking at the endless stream of people in the Korean clothing District, Xu Guozhu said with a smile. {page_break}

The picture shows the black and white style of Han Fan style.

The picture shows Han Yi Tian Tian park.